Bandai Namco Japan Boasts Strong Tamagotchi Paradise Demand & Fourth Tamagotchi Boom
In recent press release on Bandai Namco Japan’s website for the launch of the Tamagotchi Paradise, Bandai has dropped some interesting information! The demand for Tamagotchi is rapidly increasing, and we are currently in the fourth boom of Tamagotchi.
First off, the demand for Tamagotchi is strong, and we’re about to cross a major sales milestone. There have been 98.1 million cumulative shipments of Tamagotchi as of March 2025. This is huge! And with just a little over a year left until the 30th anniversary, we wouldn’t be surprised to see sales hit 100 million units in time for the anniversary celebration.
Tamagotchi Paradise has seen a demand like no other. More than 400% increase in preorders compared other the previous model, the Tamagotchi Uni back in 2023. In fact retail stores have increased their orders to support the demand, and the Tamagotchi Paradise is off to a good start.
Second, we are currently in the fourth boom of Tamagotchi! A boom reference stop the demand for the product and the brand. The first boom was the Tamagotchi Original back in 1996-1997, the second boom was the Tamagotchi Connection starting in 2004, the third boom was the Tamagotchi Color models starting in 2008, and the fourth boom is now, with the return of popular models, color feature devices, collaborations, and so much more.
Supporting the boom are not only Tamagotchi device but also licensing with Tamagotchi intellectual property. This has been seen on clothing, makeup, and various goods. The word is being spread by celebrities, Gen Z, and many more across social media.
There is a lot of support in the fourth boom from those who enjoyed Tamagotchi Connection in elementary school. These individuals are now kiddults!
The global sales trend of all Tamagotchi products including related goods, is about 7 times in 5 years compared to 2019! We’re on a track to continue growing these sales figures and that itself is very exciting. Bandai Namco is just getting started!
Bandai Namco Japan also mentioned Tamagotchi Plaza, informing readers that sales are very strong, and they have received very positive response from the game that is now available on Nintendo Switch.
Chisato Aoygai, Assistant Manager of Bandai Toy Division, is also featured in the press release mentioning Tamagotchi Paradise’s focus on diversity, and feedback they have received from surveys about the Tamagotchi brand. These surveys have informed Bandai Namco that Tamagotchi helps learn importance of life and responsibility of nurturing life.
We even get to hear from Taro Tsuji, the Chief Tamagotchi Officer who hopes everyone enjoys Tamagotchi Paradise to. Your hearts content which has expanded range of care.
Bandai will continue working on the evolution of Tamagotchi in the years to come, and the future is so very bright!
