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The popularized of the new media have led to the result of the decline of traditional media usage, especially for the entertainment industry since that people are now able to sit back and enjoy variety types of entertainment events such as watching movies, listening songs, contact with friends and even reading newspapers online. New media is big and it is big enough to gather different networking platforms or tools such as TV, mobiles, games and printed materials like magazines onto ONE platform – Internet.

  Since that the new media have gathered all different type of communication tools and platforms, people are now able to access similar contents on different platforms in specialised form. (Week5 lecture,2014) This is called crossmedia. Crossmedia have provided a great opportunity for audiences to access the online materials such as webpages, TV and our own laptops. With the rapidly growth of technology development, there are more people are able to afford their own laptops and smart phones.  With the increased platforms, entertainment industry such as TV broadcast stations could publish their programs on a lot more platforms in different formats. Which increased the interactions between the entertainment industry and their audiences and this phenomenon has led to another issue – fan cultures.

Fandom could be considered as a group of fans that form social networks with one another based on their common interest in reading and watching particular texts those are related to their idols, and the fans in turn write or otherwise produce materials for that text. (Georgia Institute of Technology, 2013) New media and fandom have a close bond between them. Fandom includes the re-creation of particular idols from their fans. The group may publish the extant media object on the Internet and share with the group that have common interest – the fan community. (Booth, 2010) According to Paul Booth, “Digital Fandom provides a balance to this “productive” dichotomy metaphor of Internet communication by revealing non-market economic antecedents to fan’s use of media. (Booth, 2010)  New media platform such as Instagram allows the fan community to publish their recreation works by creating an account for their community. New media entertainment provides new opportunities for self-formation. (Week 5 lecture)

Besides, YouTube is another social media platform to the fan communities. Since that YouTube is a free-to-all amateur website, fan communities are allowed to publish the materials that related to their idols without paying any extra. According to Week 5 lecture, the New media entertainment involves fans and audiences in a new way. YouTube has made the communication more easy and visual by only focusing on uploading videos. Idols are all visualised on YouTube and the fan communities are able to “see” their idols in a more “realistic” way. For example, the fan community of DBSK from Korea was once wanted to gather all the potential fans on the internet, they have created a video about how much effort DBSK have put into their career and how the fans are touched by their performances in order to make the fans become emotional and the desire of buying their CD and product will increase.

The new media is powerful since that it can influence people easily. Entertainment could use new media as a tool to work as a part of their marketing strategies. Users should be conscious about the information that they are receiving online and understand the meaning behind those information because after all we are the one who are using the new media, but now new media using us.

  Reference List

Saughter, Theresa. 2014. “KCB206 Internet Self and Beyond: Week 5 Lecture Recording.” Accessed April 3, 2014. http://blackboard.qut.edu.au/webapps/portal/frameset.jsp?tab_tab_group_id=_4_1&url=%2Fwebapps%2Fblackboard%2Fcontent%2FlistContent.jsp%3Fcourse_id%3D_108110_1%26content_id%3D_4831513_1%26mode%3Dreset 

In this network and intelligence age of society, data analytics is an important factor that leads to success for a company or organisation. Useful information could be gathered from a big among of data and turn the information into action and wisdoms. (Benchley, 2013)

  Big data is a popular term that used to describe the exponential growth and availability of data, which includes both structured and dynamically structured. For example, social media and text message conversations. The idea of big data could be explain and show by the following example. Back in 2012 there are around 2.8 zeta bytes and according to the prediction, in 2020 the total among of data store is expected to be 50 times larger than today. (SAS, 2013) Back in 2012 America was the largest single contributor to global data. According to the prediction from ‘International institution for analytics’, the emerging markets are showing the largest increases in data growth. Moreover, the global data access has become more evenly distributed. This phenomenon could be caused by the popularized of the use of new technologies and new media. People may gain easy access to all possible information.

In week9 lecture, the importance of big data to telemetric was mentioned. “Receiving a message from a highly followed individual is a status symbol in itself.” In this network and intelligence age, big data is a new way of understanding the industry since that companies are able to visualize things that they ever could, such as customers’ responses towards to product. (Davenport & Dyché, 2013)

The example that I have picked is a Korean drama called “My love from the star”. The Korean broadcast station SBS have achieved a huge success with this drama in 2013. While the drama was broadcasting, SBS have decided to conduct surveys on social media platform such as the company’s official website and forums to collect opinions from the highly followed individuals of the drama. SBS has gathered the data, visualised and analysed the data and turned the data into action. Which they change the story line to fulfil the desire of the audiences. This is a great example of big data worked as a business intelligence and proven the importance of the data market could be.

 On the other hand, according to SAS’s report in 2013, the data and information those are available on Internet, nearly half of them are not under production or private. Internet users are able to access a large among of data without getting the authors’ permissions. Derivative work is a common phenomenon that people can recreate a certain topic by adding new elements based on the original work. However, derivative work may still considered as a piracy act under the copyright laws since the author of the original work did not approve, or did not know about the recreation.

 We now have easy access to the big data on the Internet. On the other hand we are also giving out a lot of information when we are using the network. Internet users should have caution towards the privacy of their work and information since that the others may access the unprotected data, as easy as we do everyday.

        Reference

  Woodford, Daryl. 2014. Week 9: NEW MEDIA, BIG DATA & TELEMETRICS, KCB206: Internet Self and Beyond. Retrieved from:http://www.dpwoodford.net/wp-content/uploads/2014/02/KCB206-Big-Data-Lecture_Small.pdfhttp://www.dpwoodford.net/wp-content/uploads/2014/02/KCB206-Big-Data-Lecture_Small.pdf. Accessed: 10 May 2014

  The Economist. 2012. “What is Big Data?” YouTube video, posted June 26. Accessed May 6, 2014. http://www.youtube.com/watch?v=ahZGEusG13A

New media communication- week 6

  With all the different types of online social platforms, we have been offered variety of choices to choose from to contact our friends and families. As the topics that we have discussed in past few weeks, this week’s topic ‘Computer Mediated Communication’ is also related to how the new technology influenced the new media. With CMC, communication became more controllable and requires less effort on constructing the conversations. According to the week6 lecture, the society argues about if the mediated communication enhances or impoverishes the practices of communication, language and relations. The conversations online are more often appears in text forms for example commenting on Facebook, Instagram and tumblr. The term “domestication” refers to the process when a new device becomes a normal component of daily living. (Baron,2008) As the new communication technologies are increasingly domesticated, different online social platform became easier to access by mobile phones with data plans for affordable price. People are able to send out instant messages to the others with the limited word count and wish to communicate as fast as they can. Under this circumstance, the users have formed a unique communication culture. Since those online social platforms were built for convenient communications, people would like to use short form terms such as hashtags and Internet slangs, which are less formal and less carefully constructed. New media language is more likely to face to problem of hard to express the actual emotion via written speech. People feel hard to distinguish the writer’s tone and emotions by only reading the plain texts online that leads to the result of inadequate interactions with the others. Some social platforms such as Facebook and instant messages app Whatsapp, provided variety choices for the users to describe their emotions by choosing the ‘emoji’ or choose their current feeling from a list of emotion options. These new communication tools have created a better engagement for the online communications and the user-friendly settings allow a wider range of generations to create a enhanced conversations with each others.

  Although CMC has provided a convenient communication for people, the ‘new language’ appears to drive good writing out of circulation” (Baron, 2008). Online slangs and the hashtag culture are not only stays on the internet in recent years. For better interactions with the target groups, the advertisers often use online slangs such as the abbreviation words ‘LOL’,’OMG’ to attract people’s attentions and gain the sense of belonging. Wrong grammar structure or ‘new words’ became acceptable since there are large group of people among the society are able to receive the message with the new communication form. Bad writing is widely accepted by the internet users and it started to create real impacts in our daily life. Moreover, the hashtag culture is an outcome of people tried to develop their personal identities and acceptance through online media platforms. By adding hashtags people might get more views for their posts and hoping to gain attentions from the other users. It is an efficient way to gain attentions from the public but at the same time the authors are having lack of privacy since they often shared their personal life and opinions on the public social platforms.

  References

  Baron, Naomi. 2008. Chapter 1 : Email to Your Brain : Language in an Online and Mobile World. Always on : language in an online and mobile world. Pg 3-10, Accessed: 18th April 2013

The week 4 lecture and tutorial have done a further discussion on how the economy has given influences to the social media platforms and the individual online identities. This week we have went through an interesting topic, which is the ‘Labour of New Media’. “Internet offers unprecedented opportunities for the atomization and surveillance of work-related activities.” (Andrejevic, 2004) According to week 4 lecture, comparing the current to the 1990s societies, the traditional workers must work in the certain place with heavy, expensive work tools. The popularization of new media changed the labour structure. The new media labours are now allowed to work anywhere, anytime with lower cost and smaller technology devices. The term for the new media labour is ‘Cloud Labour’—“On demand scalable workforce to perform variety of tasks” (Wk4 Lecture, 2014) Korea largest online shopping site —Gmarket is a great example for the new cloud labour system. Under the company’s system, users of Gmarket are also participating as a worker by cloud sourcing. There are two types of users for Gmarket, the sellers and buyers. Company allows the seller to decorate their page in different styles and encourage the buyer give out product reviews and gain points for their account. Moreover, the company encourage bloggers to blog about their purchases and the website by giving out product samples or benefits for their next purchase. Money or coupons may redeem during the next purchase. Gmarket collected different opinions from variety range of customers in order to improve their business via the process of cloud sourcing. Knowing exactly what are the customers’ needs and demands allow Gmarket to use a right marketing strategy to advertise itself. Also they have achieved the goal of advertising the company with extremely low cost by encouraging people to share their shopping experiences as a kind of cloud labour. “Online interactive media further complicated the question of boundaries that the identities between professional and personal in the electronic mediate environment have been blurred.” (Gilpin, 2013) Bloggers could publish professional contents, or just an ordinary user like us. The blogs are neither distinctly professional nor distinctly personal. Once blog posts are published it have the power to influence their audiences with unofficial, secondary information.

  On the other hand, Internet provided a convenient platform for politician to spread their political aims and believes by spending low cost. Surprisingly the politics relevant issues are recorded as the lowest search rate among other issues such as celebrities and music videos on popular social platforms like YouTube and Google. Although the rate for political issues is low, political parties may still publish their thoughts via news in order to modify the audiences’ political attitudes. Moreover, the political organisation could use the new media to create new modes of political participation in order to increase the young generation’s involvement in politics. 

References

Fuchs, Christian, 2013. Chapter 5 : The Power and Political Economy of Social Media. In Fuchs, Christian, Social media : a critical introduction, (pp.97 - 125). London, UK: Sage Publications.

Here comes the age of Web 2.0, the well developed technology is providing a high accessibility of internet for people, which also re-conceptualised the role of media audiences by redistributing the power of media and emancipating the ‘formerly audiences’ -- those who were on the receiving end of the media system which used ‘one-way’ media structure.(Wk3 lecture, 2014) This change of new media blurred the line between the media consumers and producers by changing the media structure from ‘top-down’ to ‘down-top’. Media audiences are now empowered to express own ideas online by uploading videos or status on social platform such as YouTube and Blogs that could influence the other new media consumers.

The digital revolution have repackaged and reshaped the consumer culture which allows “the mute to speak and the invisible to be seen” (Green and Jenkins 2011,109) Media audiences and consumers rather turned into users. The whole new social media platform such as Facebook, Youtube and Tumblr which provided an opportunity for new media users to publish their ideas and thoughts through videos and blogs. New form of media structure makes media content spreadable. According to Joshua and Henry, “Spreadability represents an alternative to now widely deployed metaphors which describe how audiences engage with content.” The readers and viewers may share, repost or reblog the original post online which spread out the information among internet.

The ‘Two-step flow’ is also a common online media structure in recent years. “Media producers provide a message and the media audiences have to power to explain and diffuse the content to the others.” (Green and Jenkins 2011) In week 3 tutorial we have discussed about the popular spreadable media -- ‘memes’ which often shared and published on a popular webpage called ‘9gag’. The phenomenon of media decentralisation turns the media structure from one way and top-down into two way and bottom-up, which also applies to the example of memes on 9gag. “Audiences may seek out media content via particular agency to satisfy their needs.” (Wk3 Lecture,2014) Memes producers may publish their work on 9gag, on the other hand, the 9gag users are able to comment or share the memes on variety choices of media social platform. The easy understandable media product may create a greater influences towards the audiences than the traditional media structure since that the producers are also the audiences in the new media structure, their media product may gain higher acceptance because of large segment of audiences may get the exact meaning of the media product and also they may recreate the memes which applies their own thoughts in it.

According the the week 3 lecture, the term ‘Hypodermic needle model’ means that the media producers ‘inject’ their internet messages which the audiences readily accept it. Nowadays the traditional advertisements are not working as efficient as in the old days since that the new generations are collecting information via podcast instead of radio, Youtube instead of TV. Companies realized the problem and they started to advertise online. Nearly for all the online media contents, there are some hidden messages which are advertising certain products by covering with the media sugar coat.

The interactive media provide audiences easy access of online media contents. Audiences are no longer the receivers, but also the producers.

References

Green, J. Jenkins, H. 2011. “Spreadable Media: How Audiences Create Value and Meaning in a Networked Economy” in The Handbook of Media Audiences,109-127. Wiley-Blackwell: Chichester. Accessed March 13, 2014. (CMD)http://blackboard.qut.edu.au

Half century ago, Andy Warhol believed that everyone would be famous for 15 minutes based on the prediction of technology growth in the future. 50 years later the contemporary media have developed an brand new internet social platform which turned the theory into “Everyone could only be truly private for 15 minutes”. Two different theories have formed a reflection of the phenomenon of separate towards society's privacy and publicity which lies between the new media social platform. This blog is going to demonstrate how the contemporary media social platform such as Facebook, Instagram defines sociality by the way of influencing and shaping the relationship between individuals and the public.

According to Boyd and Ellison, “social network site” at their core present the opportunity for individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system.” Contemporary social media platform was once developed for maintaining offline relationships. In order to upgrade their services and fulfill the new generation needs, social network sites have created new function which allows users to develop new relationships with the public online. Week two readings also mentioned this phenomenon of the contemporary social media have blurred the line between private and public which makes the distance between public and private dwindled. (Papacharissi,2011) A society is formed by combining different social relationships and identities. The new social platform have blurred the line that identify people’s roles, online social platform allows us to change and shape our role easily. (Deuze, 2011) In this case, people started to identify a person by judging the details that people produce themselves online.On the other hand, The new social media and technology have redefined the networked publics such as Facebook and Instagram. According to Papacharissi, the internet social platform nowadays are “neither conventionally public or entirely private” which created an illusion of privacy.(2011) Online social platform published users’ personal information to the network public. The social network allows their users to decide their own private settings which created an illusion that social network could be reliable and private. Unfortunately, the privacy settings are up on individuals which although the user locked up a private post, the user’s online friends may still expose the material to the network public by commenting or tagging people which broke the ‘private regulation’. Modern and urban life charged individuals with the responsibility of managing their sociality, and their privacy, in unknown and urban territory. (Papacharissi,2011) Online social network provided a convenient way for people to extend the offline relationships, at the same time the network also created a flaw that users exposed their own confidential details to the public unconsciously.

According to Katie Raynes-Goldie, “users are voluntarily submitting ourselves “to self-disclosure and self-surveillance” through social media and now invisible technologies (2010) Although we might think that the social network platform regulations are under control, with the fast growth of technology we may unconsciously disclose our personal details on the internet that eventually lead to the result of distance between public and private dwindle.

Raynes-Goldie, Katie. 2010. “Aliases, creeping, and wall cleaning      Understanding privacy in the age of Facebook.” First Monday 15      (1-4).

Papacharissi, Zizi and Paige L. Gibson. 2011. “15 minutes of Privacy:      Privacy, Sociality, and Publicity on Social Network Sites.” In Privacy      Online: Perspectives on Privacy and Self-Disclosure in the      Social Web, edited by Sabine Trepte and Leonard Reinecke, 75-89.      Heidelberg and New York: Springer.