#rorysutherland

Oggi vi presentiamo Rory Sutherland grazie al quale non esisterebbe Nudgestock “il più grande Festival delle scienze comportamentali e della creatività”. 

Fact: Hillary Clinton would be the first female American head of state since the death of Queen Anne in 1714. http://pic.twitter.com/TjW8d5OOiz

I am reviewing a talk by Rory Sutherland on www.itsnicethat.com (life lessons from an ad man). Rory Sutherland is an influential creator and thinker in the field of marketing and advertising.

He puts the theory across that we can influence the outcome of things by changing the way that we see them especially when it comes to advertising. Also by changing what we think we see as value, can be just as satisfying to us as something that is of real value. For example, in buying a car, clever advertising eases your conscience and guilt by persuading you that if you buy an economical green model you are using less fuel and reducing carbon emmissions which is better for the planet therefore making you feel good because you think you are doing your bit to save the planet. 

The value of something can be tangiable, i.e it can mean any amount. Value doesn't always mean more, less can be more if it has more value to the consumer. For example placebo medication; if people believe that the mediction is the real thing then they will think that it will make them better and quite often does because what people percieve to be good will work because the majority of people have been persuaded, therefore the value of the placebo is high.