#rob fishman

Goldenset launches out of stealth to make equity investments in creators

But enough about me, because my peers adopted just the opposite stance: more followers, more about them, more about their “personal brand.” Instead of finding a niche within the newsroom, these hires carved one out for themselves, largely outside of existing structures. They became self-appointed spokespeople, faces and names. It might take years, even decades of in-the-trenches reporting to land a piece on A1, but seemingly any college grad working odd hours with a bad case of logorrhea could become internet famous.