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Tumblr Evaluation
Pros: It's incredibly visual, which helps you connect with patrons who may not have time to read through a lot of text. You're able to convey your points pretty directly, and there's a lot of humor to be shared. It's also easy to link directly to parts of your website.
Cons: Tricky to navigate if you're new to it, or less than comfortable with social media. It's also pretty easy to wind up seeing some NSFW content.
Benefits to Libraries: It's an effective platform for marketing geared towards younger generations that are shying away from Facebook as their primary social media. It's a great way to reach an underrepresented demographic, and a creative way to get information across.
-I like reading essays from the New Yorker, so the vintage cover caught my eye. I was also amazed to see they offer every issue to their patrons, free of charge!
-It's a successful marketing post because it has a direct link to the actual database (if you have a NYPL card!), which capitalizes on a patron's impulse to explore the information right then and there.
-Other branches could do similar marketing by giving patrons easier access to their information. Being able to click and go is much more convenient than trying to follow directions from a pamphlet.
Here's a link to the New York Public Library's Tumblr post: http://nypl.tumblr.com/post/139739142817/on-this-day-in-1925-the-first-issue-of-the-new
