#latitumblr

I first came across the concept of using Snapchat in a library setting while reading an article in American Libraries magazine titled "Snapchat in the Library". Interviews with academic, public, and school librarians highlighted all the ways that they were using Snapchat in their libraries; to visualize readers' advisory, for promotion and news, and to provide a peek behind the scenes were some of the ways that these librarians were making use of the platform.

Pros: - The number one benefit of Snapchat is the incorporation of teens in the content creation process. Many librarians either relied heavily on teen advisory boards or allowed their teens control in what they deemed "teen takeovers". This gave the teens a sense of ownership in the library's social media. - Many libraries were able to promote their events by using filters; geofilters can give patrons important information about location, whereas user filters can make the entire thing seem more fun (ex: adding bunny ears to the librarian snapping). - Snapchat is a fun, casual platform; because the content disappears, librarians might feel empowered to be a little bit looser with that they're posting.

Cons - Snapchat content disappears after 24 hours, meaning that content must be constantly created in order to have an active account. This might be difficult for libraries who either do not have a large teen population or librarians able to frequently post pictures/videos. - There's a little bit of a learning curve for anything other than posting content. Some of the features are difficult to use; the platform is also constantly changing and updating. - Unless multiple people have access to the account, it might be difficult to post content, as Snapchat relies heavily on "live" posting.

Ella Alonso, PGCMLS

This was my first time exploring the New York Public Library’s Tumblr; honestly, I love it. I love that the system consistently generates or reblogs vibrant, graphic, eye catching posts. This particular post (NYPL Labs’ Brian Foo had some fun combining his love of street art and computer wizardry with the new Google Street View archive) appealed to me because of its use of bright gifs. 

I was hooked. I think that feeling of being hooked was the strongest part of the post. 

One of the things that the NYPL frequently does well is keep their posts short and intriguing; this post about the NYPL Labs simply had the gifs and a hyperlinked description. Already invested in learning more, I felt compelled to click the link to their blog.

Everything about this social media post is great; the bright, loud and festival nature of it makes me wish I could have been there. The Colorado Springs Library uses this social media site to perfectly showcase the important event information and how the concept of S.T.R.E.A.M. throughout the entirety of the fair. It’s a no-brainer why any library would be inspired by this post; every person in the video looks happy to be there and there’s just so much to do! Personally, I am thinking of making programs using the cardboard village idea, as well as making drums out of gourds! The possibilities are endless!

Hi, I explored Foursquare network and  these what I found:

Foursqare is a network that allows you check in in your current location and gives you personalized recommendations of places to go to near your current location.

Cons

Promotional opportunities and freebies

This post appealed to me because it showed how accessible a 3D printer can be for ALL customers, not just tech-savvy ones.

It is a successful use of social media marketing because it made the process seem easy and fun at Toronto Public Library—it made me want to open the front door, climb the stairs, sit down at a computer, and design and print my creation.