#RewritingTheCode
What is it? A digital and print campaign using the language of code to question gender stereotypes. Created by The Partners in collaboration with other WPP agencies* as part of WPP’s commitment to the UN’s Common Ground initiative, the #RewritingTheCode campaign was launched by children’s charity Theirworld, and aims to raise awareness of the attitudes which prevent girls and women from achieving their full potential.
It’s good because the campaign uses the embed (<>) symbols to questions the cultural codes of conduct which make up the “back end” of our daily lives, while collaboration with WPP agencies increases its reach and scope for action around the world. The campaign also fully compliments a previous Theirworld initiative, which aimed to provide girls with computer skills to support their schooling.
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* Kantar Added Value, Kantar Futures, MEC & VML















