#retailcustomeranalytics

This is an interesting article on how Mobile Location Analytics (aka Beacon Technology) is helping brick-and-mortar retailers compete effectively with online retailers by capturing customer behavior near and in the store. You can read the article below, however, the question for you is how will you incorporate this new data source once it is provided to you by the retailer? Will your rigid,…

Lessons #CPG Companies Can Take From The 2015 #BackToSchool Campaign

Recent, well respected, retail analysis reports focused on back-to-school campaigns, the second busiest retail period of the year, shows new and emerging trends in customer shopping behavior. These trends will certainly change how retailers approach this sales period. Some very interesting trends have surfaced and we’ll look at a few below that are gleaned from the annual Deloitte…