#cpgmarketing

Drive Success in Consumer Goods

Discover how MapZot.AI can accelerate growth in the CPG industry. With powerful data analytics and AI-driven insights, optimize your market strategy, improve site selection, and enhance customer engagement for better results.

This is an interesting article on how Mobile Location Analytics (aka Beacon Technology) is helping brick-and-mortar retailers compete effectively with online retailers by capturing customer behavior near and in the store. You can read the article below, however, the question for you is how will you incorporate this new data source once it is provided to you by the retailer? Will your rigid,…

How #PredictiveAnalytics is Changing the Retail Industry | #CPG Take Note

This article is so important we are reprinting it in its entirity. As always, the link to the source is below. Please contact us to see how predictive analytics can give you the competitive advantage over your brand’s competitors. Ideally, a retailer’s customer data reflects the company’s success in reaching and nurturing its customers. Retailers built reports summarizing customer behavior using…

The Vortisieze blogger is out until after Labor Day. In the meantime we’ll bring you some interesting articles about CPG, Big Data and other related topics. Marketers get data – or at least they get the importance of data. Data answers questions such as: Can you help me understand my customers? Which customers are my best customers and why? How can I find profitable new customers? How can I sell…

Here Are the #CPG Brands Men and Women Trust Most | what Can #CPGMarketers Learn?

The Vortisieze blogger is out until after Labor Day.  In the meantime we’ll bring you some interesting articles about CPG, Big Data and other related topics. Interesting read. Results are based on a survey of nearly 89,000 U.S. consumers age 15 and older in June and July of this year. Each respondent rated 40 randomly selected brands, and each brand received about 1,000 ratings. (A few months…

5 tips when using #dataanalytics in your #CPGMarketing

Data analytics can deliver great ROI and personalization abilities for marketers, and data-driven solutions can result in highly accurate insights into customer behavior, but only if you know where to start.   This ties back into our conversation yesterday about having a clear strategy that allows you to then ask the right questions.   Indeed, having the ability to collect and analyze data easily…

Vortisieze Reduces Stress Related Deaths at #CPG Companies: #CategoryManagers Take Note

Well – ok – that’s a “wee bit of a stretch,” as my Irish grandfather used to say – but what is reported about long hours and early death is not a stretch – and it’s serious. Two Yahoo articles published today show a direct coorelation between working long hours on the job and increased risk of stress- related early deaths from stroke, heart attacks and suicide. In Japan, death by over work,…

NYC Shoppers (Still) Want Walmart

This very interesting article on Forbes.com yesterday reminds those of us who live and work in the shadow of the Walmart Home Office that there are areas where there is no Walmart store. New York City is one such area – no Walmart exists within the five boroughs.  The mayor and most of the city council oppose Walmart entering NYC. As the article points out – “25 percent of respondents go to the…