#responsive design experte

If a business with an online presence is not optimized for mobile devices, it might end up losing a lot of sales. Since, the evolution of smartphones and tablets has drastically changed the approach towards design and user experience.

With the number of people gaining access to mobile phones, the mobile web seems to be expanding at a great speed, and this has made it necessary for the website owners to get their mobile optimized sites for increased user experience and better conversion. 

Here are a few important reasons for getting the site mobile optimized: 

Mobile gets traffic: 

It is reported that mobile gets more traffic compared to the desktop, as users are given the freedom to browse the web from anywhere anytime while on the go. As their needs are simply to get quick information about a product or a service. Everyone carries a smartphone nowadays, with an access to the internet, which makes it easier for them to surf through the net and satisfy their needs. 

Brand engagement: 

User’s tend to like the brand more when it offers a satisfying mobile experience. A mobile optimized website with great functionality and consistency fosters trust among the users. However, if the website is difficult to navigate on a mobile, the users are more likely to visit the competitor’s mobile optimized website. 

Reduces bounce rate: 

A desktop website on a mobile device is often unreadable and the users might have to pinch to zoom in, to read the contents of the web page. This can create a lot of frustration among the users and make them leave, in return increasing the bounce rate from mobile devices. Providing these mobile users an intuitive and appropriate user experience will engage visitors longer and encourage them to buy products. 

It is easier to manage: 

A responsive design that has both desktop and mobile version of the same website is easier to manage as it does not need a separate source code and caters to all the platforms. A desktop version will look automatically transform it to fit the small screen of the mobile devices, which means there is no need to zoom in to read the contents. This provides an excellent user experience and generates more traffic. 

It has become mandatory for all the website owners to optimize their site for mobile. Even Google favors mobile-friendly sites according to its new algorithm. Hence, to get more traffic and keep up with the trend it is suggested to get the website mobile-optimized as soon as possible.