Why Google Is Critical to Visibility
Having amassed a wealth of experience and expertise in online reputation management, data privacy, crisis management and public relations, Tony McChrystal is the Director of ReputationDefender EMEA, the leading name in online reputation management globally today. This article will look at Google, exploring how neglecting to build a presence on the leading search engine can cost companies dearly.
Most modern consumers could not imagine a world without Google, relying on it to find local businesses, research products and provide access to information on virtually every topic. Questions that previously called for a trip to the library and hours of painstaking research can be answered in seconds thanks to the power of Google search.
The world’s leading information resource, Google has triggered a considerable evolution in the business world, forcing small to middle-sized businesses to reimagine the way they market themselves, advertise their products and maintain their reputations.
The History of Google and Its Impact Today
In the information age, it is vital for business owners to build and maintain a presence on Google. After all, any organisation that lacks a presence leaves itself vulnerable to frustrated customers, poor reviews and bad press, the results of which could be catastrophic.
Against this backdrop, it is shocking to think that as many as 60% of small to medium-sized businesses do not maintain a website according to GoDaddy. Neglecting this basic step impacts a company’s ability to stay in business in the long-term.
While a decade ago, someone seeking a particular service or product may have consulted the Yellow Pages, the advent of the internet has caused such resources to become obsolete.
Creating a well-crafted website with engaging, high-quality content is an important first step in helping any business to rank well for search term results. Other factors that can make a huge impact in terms of increasing brand visibility include encouraging reviews, building a presence on social media and responding promptly and courteously to feedback and comments.
Insights Into the Power of Google Search
Creating a blog with thoughtful, relevant posts can also go a long way towards boosting a company’s presence on Google, helping it to expand its audience, increase customer engagement and get its products seen.
