Daniel C. Root, Senior Analyst, Wainhouse Research. Reactiv acts as the glue between in-room connectivity and the meeting service of choice.
As the world starts to head back to the office it’s clear that things have changed. From the reasons we go into the office, to the ways we interact with our workstations and meeting rooms, most aspects of our day  have been impacted by the last two years. In most cases, the shift to hybrid meetings already happened, but the transition to hybrid meetings while in the office is only just beginning. Many rooms are still equipped with standard video conferencing systems, which relegates remote participants to a small row of faces or removed from the display entirely in favor of shared content.
With the majority of meetings expected to be hybrid moving forward, organizations will need to refresh meeting spaces to reflect the new expectations of remote and local participants. Presenters and participants will no longer tolerate being a ‘fly on the wall’ and expect to have an equal presence at the meeting table regardless of location. As we’ve all experienced, the standard video call can be distracting or cause fatigue during meetings. To combat the side-effects of video conferencing, hybrid infrastructure needs to include impactful meeting experiences that build trust and reinforce the culture.
