#remember rbns

I already did take the Tumblr marketing survey about replies and would encourage you to do so, especially now that the post sharing it has been deleted. (The Internet never forgets.) That said... 

I’m on a webinar about Tumblr for work (my life is weird) (no, we don’t actually have a work Tumblr) and Emilie Lara from Media Partnerships said that 72 million posts a day go up on the site, and 95% of those are reblogs. NINETY-FIVE PERCENT. I would never have guessed based on my dash that it was that high, but it is, and it seems from this presentation that that is how Tumblr wants it to be. 

As you might remember, there was never a reply option on reblogs, so the posts that COULD have replies turned on are... quick math... 3,600,000 posts a day. Obviously a minority of posts, but sounds like more than “a couple thousand blogs” affected, @staff​ @david​. I’d really love to see how they came up with that estimate (but I know I never will).  As a person who rarely reblogs, I guess I don’t use the platform the way it is supposed to be used, shucks. But Tumblr leadership wants people to reblog more (because, and this is my speculation, that generates more posts, to show that the site is growing for Yahoo as it tries to sell itself off).