#reliabilty

Frequent clogging of inline lube oil filter may lead to halted machine operation.

At Lexus, the marketing strategy is to provide a product that surpasses the customer’s expectations. The sustainable competitive advantage is Lexus providing cars that are not only luxurious but also powerful and have high performance that last through the years. Not only Lexus has product excellence in terms of “Toyota” reliability, their dealerships have teams that provide customer excellence and service.

Lexus will not price any of their vehicles under $30,000 as it will ruin the reputation of Lexus. Unlike Lexus’s competitors such as Mercedes, BMW, and Audi, the pricing is justified to not cut corners on a car to increase numbers and possibly create an inferior product. Lexus’ mission statement is to provide the best possible car for your money without sacrificing unlike their competitors.