I was picked winner by @buggy_tiposdoacaso, one of the 8 graphic design professionals who judged the SDG Redesign Challenge. In total 8 graphic designers were picked and won a Visual Identity course by @marcelokimuradesign. The goal was to design, in 62 hours, a new brand and icons for the 17 Sustainable Development Goals (Objetivos de Desenvolvimento Sustentável). SDGs (or ODSs in portuguese) were proposed by the @unitednations to be adopted by 2030 to make the world a better and more sustainable place. They range from a wide variety of subjects from peace to gender equality going through several different themes. The visual identity and icons currently in use by the UN were lacking a unified design language as well as an accessible color palette. On the other hand, the 17 icons, although for the major part well chosen, were too complex or had to many elements in them. The other problem were the colors. They had specified 17 unique colors which didn't have enough contrast between them nor were distinguishable by color blind people. The proposed visual identity and icons were designed to be inclusive, easy to read and have a unified design language and elements, making it easy to know where the icons were from even when the SDG logo wasn't around. The main and supporting typography are inclusive as well, both having extensive glyphs for several different character sets. The icon set now uses a single element for each subject, making it easier to differentiate, even without the numbers. Link in Bio for the full project on Behance. #desafioODS #redesignODS #globalgoals #visualidentity #un #unitednations #sdgs #ods #design #id #identity #equality #sustainability #redesign #sdgs2030 #designer #graphicdesign #desafiokimura #sdg #contestgiveaway (at Madureira, Rio De Janeiro, Brazil) https://www.instagram.com/p/CGFT8tCBIeD/?igshid=g0nnwc7h8ne2
