Tips for Marketing Your Redbubble Store
Iāve had my Redbubble store since September 2016. In that time, I have learned a lot about what works for me and what doesnāt. It took me a while to finally start getting consistent sales, but now that I am, I want to share with others what I have learned!
In the first year that I had Redbubble, I only made one sale. Why is that, you ask? Well, because I didnāt have very many designs up yet. However, in 2017, things began to change. I uploaded new designs frequently, and made almost 30 sales. At this point, I was consistently making new designs to see what works and what didnāt.
Now itās 2020, and Iām making sales consistently. Some months are better than others, but sometimes I make multiple sales in a day! Iāve been more consistent with creating new designs and using social media to market my designs.
How can I use social media to market my designs?
There are many different ways that you can market your Redbubble store. Facebook, Instagram, Pinterest, Tiktok, Tumblr, Twitter, Youtube... any of these social media websites can be used as a tool for spreading the word about your store. Itās important to know your demographic (target audience) and the places online where they frequently spend their time. Do a little research online and find out what apps or websites your demographic uses most frequently.
What should I post, you may be asking? Well, it wouldnāt hurt to take a look at other successful Redbubble stores and see what theyāre doing. My target market is young women, from the age of letās say 13 to 25. One competitor of mine whose designs appeal to the same demographic uses TikTok to promote her designs. So Iāve made a TikTok and I plan on finding a way to promote my store by creating short-form videos on the platform.
Instagram is a platform that I have more experience with, and I feel more comfortable using it, so I have created a page (separate from my personal account--this is important) where I post my designs weekly. This helps to generate some traffic to my store and get it in front of people who may not have seen it otherwise. Make sure to use relevant hashtags, and I always tag Redbubbleās account in my photos.Ā Here is a blog post from Redbubble about sharing your work, using hashtags, captions, and tracking links, and measuring the results!
Help! Iām using social media to market my designs but Iām still not making sales.
Sorry to break it to you, but it takes a bit of hard work and patience to make sales on Redbubble. Thereās no magic pill to make money hand over fist. Itās something you have to constantly work at. Make sure all of the work you have to offer is high quality. You wonāt make sales if you donāt have work that appeals to someone. Every so often, I go into my store, make sure every design looks good on the products itās enabled on, delete any designs that have been up for years but havenāt made any sales, and add new designs. Make sure you are doing research to pick up on design trends--certain colors and subject matters go in and out of popularity. Try to ride those waves.
If youāre having a hard time breaking into a niche, maybe try a different style. If youāve been going for dark and moody, maybe try something outside of your comfort zone, like a t-shirt with a pun that features an animal illustration. Those seem to do really well on Redbubble! You can always find out whatās selling by going to a category- for example, stickers- and sorting them byĀ āTrendingā. Try to figure out if you can duplicate the success of that product by offering something similar in terms of subject matter (not stealing their idea).
Other Helpful Guides:
Getting Started on Redbubble 5 Tips for Getting Featured on Redbubble How to Sell Your Art Online ā The Definitive Guide How to Sell on Redbubble Identifying Trends with Katie Crumpton How Events and Holidays Can Help You Connect with Fans A Guide to TikTok for Visual Artists The Ultimate Guide to Promoting Your Art on Instagram 10 Ideas for More Engaging Social Media Posts Share Your Work Like a Pro With Our New Promotional Tools
The Redbubble Blog posts really helpful content that you should definitely check out as well, and commenting on those blog posts helps Redbubble see you, and give you a better chance of being featured on the homepage.
If you liked this guide, or you have any further questions, feel free to contact me! My e-mail address is [email protected]. I'd be happy to answer any questions or look at your store and see if I can offer you any helpful advice.
