#rankingfactor

Backlinks are said to be the foundation of the internet and have held it together since the beginning. Even today, SEOs consider external links as an essential ranking factor when it comes to Google’s ranking algorithm and this is what we will be exploring in this blog post.

What are External Links?

The link pointing from one domain to another is termed as an external link. Simply put, if a website links to your website, it is known as external linking. Likewise, if your site links to another website, this is also called external linking. When a hyperlink from a website links to your website, it is commonly known as an ‘inbound link’ or a ‘backlink’, and when you link to a different website, it is popularly known as an ‘outbound link.’

Why are external links important?

External linking plays an influential role in increasing your website’s ranking. These links are considered as a third-party vote of confidence by search engines, based on the simple idea that how people talk and recommend your website can say a lot about you. In fact, external linking has always been a crucial ranking factor since the launch of Google. Here are some important facts about external linking.

Increases the visibility and relevance of the website

Search engines value their users and always aim to show the most relevant results to their query. External links coming from websites of the same niche can help Google understand the relevance of your website content for a specific query and the degree of your popularity. This can boost your website’s ranking.

Adds value to user experience

By linking to another website, you can help users find some additional and relevant information that they are looking for. This can enhance the user experience and encourage them to revisit your website for more quality content in the future.

Increases backlinking opportunities

Linking out to other reliable sources on the web can help you get a backlink from them and this can build a natural linking environment. This is one of the best techniques to boost your ranking on various SERPs (search engine results pages).

What are the Types of External Links?

External links are broadly classified into two types

Do-follow links

Dofollow links indicate to search engine crawlers to follow the link and pass link equity or link juice to the linked site. This can boost their rankings.

No-follow links

Backlinks are said to be the foundation of the internet and have held it together since the beginning. Even today, SEOs consider external links as an essential ranking factor when it comes to Google’s ranking algorithm and this is what we will be exploring in this blog post.

What are External Links?

The link pointing from one domain to another is termed as an external link. Simply put, if a website links to your website, it is known as external linking. Likewise, if your site links to another website, this is also called external linking. When a hyperlink from a website links to your website, it is commonly known as an ‘inbound link’ or a ‘backlink’, and when you link to a different website, it is popularly known as an ‘outbound link.’

Why are external links important?

Do you know?

Google considers 200 different factors apparently to allot ranking to the websites. Regardless of the accuracy of this number, its sheer volume is still frightening. Well, It’s genuine for someone to get confused, who has just started to rank their site on Google.

Calm down! Entire ranking factors are not equally essential. While some are indeed mandatory, overlooking others won’t affect your site’s ranking. Here, a list of on-page SEO ranking factors every beginner should know. Let’s get started.

On-Page Factors:

If your pages are well-optimized, it has a lot to do with search engine ranking. Below given are on-page optimization factors that have a high impact on a website's visibility on the web.

Keyword Utilization In The Title Tag

Your title meta tag is the significant signals that search engines count the most. The title tag provides a brief description of the web page’s content, which first appears before the people. When you include the keyword in the title, it gives a definite idea to the search engine as to for what keyword that web page needs to be optimized. Make sure to place the keyword at the beginning of the title instead of ending. In this way, pages get optimized well.

Keyword In The Meta Description

SEO community better recognizes the value of meta description and is often remains in the discussion. Using a keyword in the meta description also stands as a relevancy signal. Doing so, you will get more user clicks over the pages in search results. Therefore, it helps in boosting your website’s ranking undoubtedly.

Size of your content

Searchers nowadays seek thorough information, not just fundamental. As a result, Google determines the quality and informative content to rank high. Also, it’s reasonable that longer content lets you cover every aspect that encourages searchers to stay engaged for a longer time. Embrace your writing skills. Don’t hesitate.

Copy Content

You can’t expect positive influences from all the factors. As you know, duplicate content is strictly forbidden on Google, cross-check your content thousand times before publishing. In case your content looks similar to other websites anyway, it will hurt your ranking to a great extent.

Use of Canonical Tag

Though two URLs with the same content are inevitable, you can escape from getting duplicate content effortlessly by employing the Canonical tag on your website. So, what does this tag do? It tells Google that one URL is equivalent to another. In other words, they both share similar content.

Image Optimization: In addition to text, images are also subject to be optimized for a web page. They improve search engine ranking by sending relevancy signals to the search engines using alt text, images captions, and description.

Content Upgrades

Searchers show interest in reading up-to-date  information that provides valuable insights. Don’t forget to update your content according to the latest updates. Without it, it’s nearly impossible to attract searchers or get better search engine visibility.

External Links

When your website’s outbound links redirect to authoritative pages, Google gets trusted signals to boost ranking. Think about it twice!! What should be the reason behind sending your website’s visitors to another destination? The answer is, external links might be a great trust factor for Google.

Conclusion

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