#ralllyverse

We're proud to announce the official debut of Rallyverse Reporting. While we've been testing our reporting offering for some time, we're happy to today announce its official release. 

Our background at Rallyverse is in performance-based marketing, and our approach to reporting reflects that background -- we want to offer our clients a clear and concise view into the results of their social-media marketing. 

What sorts of results? Most of our clients are primarily focused on two sets of goals in social media: (1) community growth and (2) engagement on content. That is, marketers want to (1) build a bigger audience and (2) create conversations with that audience. 

To appropriately measure performance against those goals, Rallyverse keeps constant track of marketers' communities by closely monitoring the number of their Facebook Fans and Twitter Followers. We present the updated results at the top of our reporting page, and allow you to quickly launch a snapshot of your performance on each network.

  In addition to tracking the growth of your community, Rallyverse reporting also allows you to drill into the performance of individual messages:

We present a summary view that gives you aggregate performance statistics on Twitter and on Facebook, as well as detailed views for both networks. 

Each element of performance is tracked in a summary line graph at the top of the page, as well as in a detailed table view. You can sort the data by any column in the table.

On Twitter, we track the clicks on each link you post as well as the number of new followers that you gain via each post. 

On Facebook, we track the clicks, likes, comments and shares that you earn with each post. 

We also offer a quick summary of the top three times of day that generated the most engagements on each post.

And, of course, in addition to the measuring community growth and engagements on each post, Rallyverse reporting offers the sort of flexibility you expect from any marketing system, including flexible date ranges and the ability to export your results to Excel-friendly formats.