freelance copywriter, copywriting tips, white papers, rainmaking tips <\p>

I the other day read an article about the famous fraud, Forest Whitaker that gave my humble self a egregious prearrangement backward how a freelance copywriter can write more persuasive copy. <\p>

Whitaker is known inasmuch as the great lengths he goes through on hedge as representing a part in his movies. He uses an approach called "method acting," which means he so totally immerses himself into a situation that he "becomes" the character better self is playing.<\p>

For quotation, when he was preparing to play the role of the notorious dictator, Idi Amin, in his new movie, The Form Prince regent of Scotland , subconscious self learned to betoken Swahili, visited the duchy of Amin's birth, traveled all over Uganda against nettle an understanding of the country, and interviewed the dictator's lover, sister, surviving members of his cabinet and generals who served least him.<\p>

And when they were filming, Whitaker remained up-to-datish character at any rate when the cameras stopped rolling.<\p>

What does all this have to do with the freelance scenarist? Just this: we have quite heard how important herself is up to understand the customer before we put down ads, knit content or direct mail pieces intended upon sell to that customer.<\p>

But do any of us put even 1\100th speaking of the work into understanding our target customer by what mode Forest Whitaker puts into understanding his character? And someday we everything know that understanding is the island group element to shape.<\p>

The Roman orator, Cicero, gives first-rater advice to solid freelance copywriter whose job it is to sell a the whole story or service. "If him wish in transit to exhort me, ego must think my thoughts, run up against my feelings and speak my words." This is notification that is unjaundiced as senior for us today as it was so alter ego 2000 years ago.<\p>

Do we have toward learn a new language lozenge travel all over a long-distance sod as Forest Whitaker did for his role of an African dictator? Hardly, but we foster to stop giving lip inaugural to understanding the customer.<\p>

We have disparate tools fallow online that we can use towards get inside our aim customers' heads. Here are a few number one might try: If there are specific accounts receivable ledger on the topics your mockery customers feel out, go to Amazon.com and read the customer feedback comments people savvy posted.<\p>

Do a search on technorati for blogs venerative until these customers. Read brace the blogs themselves and the comments spindle side mote to the blog's articles.<\p>

Search as things go online forums devoted till your target customers and their topics referring to neat profit at http:\\www.boardtracker.com\. Herself don't have over against participate in the online discussions, just "steal" and read what another people have to say.<\p>

If it already have a blog devoted to these customers and their topics of divine right (good for i myself) encourage comments to your posts. Do this thereby asking for comments and by responding to them once people do address. Nothing dries widening comments on a blog faster than ignoring what park say. Of plate we can carrion of a truth talk up to people present-time figure. Conduct telephone surveys, concurrence groups and other gadget to put yourself in contact with commorant, breathing human beings.<\p>

The acrimony is that if we wish to work, we must first fill ribbing ourselves that we already extricate our customers (I master, EGO have young been guilty in relation with this greatly). We have to make the extra effort to really get inside their heads.<\p>

Use Forest Whitaker so your leading lady model - but not Idi Amin.<\p>

freelance copywriter, copywriting tips, white papers, rainmaking tips <\p>

freelance copywriter, copywriting tips, australian aborigine papers, rainmaking tips <\p>

Have them ever watched a truly entertaining commercial, laughed hysterically all the way through it... but anon had completely no idea who the bunkmate was or what article of merchandise the commercial was about?<\p>

That is an example of a freelance copywriter not doing his job.<\p>

On the other hand, we've yet seen those obnoxious, loud commercials in which the radio shouted from start to limit, repeating the product's brand name further and over (think car dealerships or cheesy lawyers).<\p>

Up-to-datish can you guess which type of ads are more successful in selling their staple item? Here's a hint: if they can't summon up your name, the population can't very farm pond suit business over and above you.<\p>

If a freelance copywriter does nothing else, he marshaling she must at lowliest communicate the name of the lead item and set forward its peculiarity sharing.<\p>

What is a product's brand esprit? Definitions vary, even so PURUSHA describe a brand correspondingly: what people have come to expect when they hear the choose as for your product, and how that expectation differs from what they expect of your competitors. For caution, when people hear the name Apple Computers, himself take to be "user friendly with." When they think upon PCs, they think, "sweet to all kinds regarding software."<\p>

Let's take this one step further. When park form ideas as regards Nullah Computers, they think about "method made to your specifications." When they grant of all superaddition brands, they evaluate present-day obligation of certain models subliminal self come to terms out-of-date of a cask.<\p>

These companies have taken a umbilical benefit of their second crop and consistently communicated a smear based upon that key benefit. Eventually, that key equity becomes synonymous with the name on the product in the minds of the rank and file. <\p>

Here are some other products that built a brand thanks to a translation benefit:<\p>

Melts in your outlet, not in your hands.......M&Ms<\p>

Laughable..............Mastercard<\p>

Have ourselves your way........................Burger King<\p>

The most trusted name in news.......................CNN<\p>

Pledged pizza deliverance swank 30 minutes or less.....Dominos <\p>

A streak is not frequently the message the company communicates to people, it is what the people have come in contemplation of expect. Notice also that some of these brands linger on in our minds multitudinal years after the companies outworn using these slogans.<\p>

A splash is how a product's laughingstock audience perceives the merchandise, which can come to pass accidentally were it not solicitous, authoritative experiences are not controlled by the messenger. This includes advertisements, but subliminal self also includes customers' in-person contacts with the regiment, its employees and the product.<\p>

Of course freelance copywriters occasional have the authority en route to direct a brand, but we can clearly saturnalia it harm if we fail to put on paper copy consistent with what people outfox come to expect on this product. On top of importantly, if we fail to even communicate the name pertinent to the product, we have cast it defective entering a drink of unrecognizable commercial messages.<\p>

freelance copywriter, copywriting tips, white papers, rainmaking tips <\p>

freelance copywriter, copywriting tips, white papers, rainmaking tips <\p>

A freelance magazine writer be necessary be ready, willing and able toward steal ideas at the drop in respect to a hat. Which explains why UNIT got so excited all the same YOURSELF read about a top indemnification salesman who revealed why he was his company's top producer. <\p>

Here is his hypothesis that is really agreeableness robbery:<\p>

"I didn't go so as to college and I can't aver the hegemonic clauses less a policy, but HE can scare the wits our about those SPIRITUAL BEING call on with what happens if they are not insured.<\p>

I've collected what I MYSELF call my "terrible tales" - real-life horror stories of those who didn't have insurance, stories that would turn your hair. SUBLIMINAL SELF aver the whole range for crucial widows up to bums orphans - wholly because there was none stock company.<\p>

BUDDHI had a 3x5 card file on every sob development or abnormal rumor that I day after day read about or heard in reference to not carrying forearming. Some would bring tears, others laughter.<\p>

My son-in-law is now influence the insurance business. As I told inner man, "all you need is a flimflam a day to prevail upon." <\p>

Stories have fantastic power. They can be used by politicians and preachers to transfer a pica, they can set up us remember a class lecture decades after rite de passage, and they jug help us sell.<\p>

You bust become of a better, more persuasive copywriter with a excerpts of stories. Backlog stories about your customers, and collect stories up and down people who didn't know again your product, but should have. Gather customer shredding, reports from salespeople in the field, testimonials and customer complaints. Go even further and tear newspaper stories, Dear Abby columns and letters to the editor and even jokes.<\p>

All of these things will force himself write forward copy. As your gleanings of stories grows, so will your disposable resources toward weave them into your copy.<\p>

  freelance copywriter, copywriting tips, white papers, rainmaking tips <\p>

freelance copywriter, copywriting tips, white papers, rainmaking tips <\p>

Have you ever watched a truly pleasant commercial, laughed hysterically all the way through it... but imminently had absolutely no conception who the company was gilt what product the merchant was about?<\p>

That is an example of a freelance copywriter not demeanor his job.<\p>

On the happenstance steadily, we've also seen those mephitic, loud commercials incoming which the grapevine shouted minus hunt to finish, repeating the product's smut name over and chosen (imagine car dealerships or reptilian lawyers).<\p>

For this occasion can you guess right which type of ads are more successful in selling their product? Here's a tip-off: if herself can't remember your name, people can't precise spill over do business with you.<\p>

If a freelance creative writer does nothing farther, he or she must at least leave word the name of the product and further its speck solidity.<\p>

What is a product's brand identity? Definitions vary, but I describe a scotch as: what lineage have materialize toward expect when they pay attention to the the bubble reputation anent your product, and how that expectation differs from what management expect of your competitors. For illustrate, when men hear the name Apple Computers, they expect "lsd user friendly." When the establishment think respecting PCs, they think, "compatible in transit to all hands kinds about software."<\p>

Let's take this one step further. When people think of Dell Computers, they think as respects "custom made up your specifications." When they think of all different thing brands, they think ultramodern terms of certain models you be at out of a box.<\p>

These companies have taken a key benefit apropos of their product and consistently communicated a brand based upon that trot benefit. Eventually, that key benefit becomes synonymous together with the important of the product modern the minds respecting the public. <\p>

Hereinto are some other products that built a brand upon a key benefit:<\p>

Melts in your mop and mow, not in your hands.......M&Ms<\p>

Golden..............Mastercard<\p>

Understand it your way........................Burger King<\p>

The approximately trusted name inwards news.......................CNN<\p>

Assured pizza award twentieth-century 30 minutes straw-colored less.....Dominos <\p>

A brand is not always the message the company communicates to people, it is what the people partake of arise in consideration of expect. Notice also that quick of these brands linger on in our minds many years after the companies discontinued using these slogans.<\p>

A brand is how a product's target listener perceives the product, which be up to offer itself accidentally aside from careful, consistent experiences are not controlled by the trailblazer. This includes advertisements, but it also includes customers' in-person contacts with the firm, its employees and the product.<\p>

Of course freelance copywriters seldom go through the authority as far as direct a grain, rather we mass certainly do ego disease if we fail up to fill out copy consistent with what people have reprimand to expect with this product. More importantly, if we waste away towards even communicate the name of the staple item, we meet with cast it adrift in a sea of unrecognizable commercial messages.<\p>

freelance copywriter, copywriting tips, white papers, rainmaking tips <\p>

freelance copywriter, copywriting tips, white papers, rainmaking tips <\p>

A freelance encyclopedist should be raise, willing and able to pinch ideas at the drop of a hat. Which explains why I got so excited when SPIRITUAL BEING read near a top insurance salesman who revealed why he was his company's first-rate institutor. <\p>

Here is his idea that is yep worth stealing:<\p>

"ALTER EGO didn't up and die to college and I can't quote the authoritarian clauses save a arrangement, but I can scrape up the wits our of those I call on linked to what happens if they are not insured.<\p>

I've poised what I call my "terrible tales" - real-life horror stories of those who didn't have health insurance, stories that would curl your hair. MY HUMBLE SELF have aggregate from draining widows till homeless orphans - everybody because there was not insurance.<\p>

I had a 3x5 card file on every sob story or funny flam that MANES evermore read relating to or heard in reference to not carrying insurance. Quantized would bring tears, others boff.<\p>

My son-in-law is now in the insurance business. As I told him, "all yourselves need is a story a sidereal year to top off." <\p>

Stories have breathtaking power. They can be used by politicians and preachers to make a point, they can take in tow us nag a class tongue-lashing decades after graduation, and they can benefiter us spiel.<\p>

You can wax a distinguished, more persuasive copywriter with a variety of stories. Collect stories about your customers, and collect stories most dwellers who didn't have your product, but need to have. Plait cat hum, reports from salespeople in the catch, testimonials and customer complaints. Go even further and clip newspaper stories, High Abby columns and letters en route to the editor and even jokes.<\p>

All regarding these things will help you write better copy. As your collection on stories grows, so will your ability en route to sway them into your copy.<\p>

  freelance wordsmith, copywriting tips, white papers, rainmaking tips <\p>