#radio-ad-scripts

Radio Ad Scripts Need to Start with the End. And the end of a radio ad script isn't a the last word of 30 or 60 seconds of pitch. It's the state of mind and the impulse to action you leave in the listener's mind. This may be a shift in brand preference or outlook on life. Radio Ad Scripts have to be memorable. That happy ending to your 60-second story may happen long after the jingle has faded.