#radio creative

The latest set of radio listening figures are out, covering the end of last year. Do they show UK radio starting 2017 in a good place?

Well, radio’s popularity is still strong and growing. 90% of us tune in to a live radio station at some point during the week. That’s up from 89% in in third quarter of 2016.

48.7 million adults are listening to the radio every week and the average listener spends 21 and a half hours of their week listening to live radio. That’s over one billion hours of radio being heard in the UK every single week.

What are they listening to? Radio 2 remains the nation's favourite radio station with the Heart network taking the top spot amongst commercial channels.

Commercial radio continues to attract more younger listeners than the BBC getting 72% of 15-44 year olds compared to the BBC's 56%. The BBC still has more listeners over 45. How are they listening?

Digital Radio's share of listening time has risen 8% across 2016 to 45.2%. That’s listening spread across DAB sets, phones, laptops and TVs. It’s not just a digital-elite either, with over half of all radio listeners using a digital device at some point.

In 2010 only a quarter of radio listening was done digitally.

31 million of us now own at least one DAB radio set, smartphone use is growing so radio is in a good place to go with new technologies.

Summary

Radio is the medium you can use whilst doing other things. Driving, working, browsing online, domestic duties and more. It's no surprise it is used by nine out of ten adults in the UK every single week, or that they spend a large amount of time listening. As we move into an ever-more connected world radio is already there and already thriving.

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For the forging of creative TVCs, we pigeon collaborations by means of the best directors, production houses and artists in the business to produce wholly the best results. <\p>

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It's sentimental, it's got an 'unplugged' version of a huge hit, and it's emotional as ever... But this time it adds a reality to the emotional punch... You've seen it by now of course, but just in case here is the new John Lewis juggernaut for Christmas 2015.

This year it isn't just about generally making life better through giving.  This year the theme addressed the real problem, of the people who will be lonely this Christmas.

(By buying them a present of course). Radio is superb as a brand awareness tool. Perhaps it is at its strongest in this field.  If you can use your creative to make your brand synonymous with not just changing the individual’s life, but changing the world for the better too, surely you’ll gain custom but also loyalty. (And sell some telescopes).

This week saw the release of the latest UK radio audience figures from RAJAR, covering the third quarter of 2015.  Here is our independent review of what they show.

UK radio listening is strong with 89.3% of all adults listening to the radio at some point each week, and some interesting change around the younger, and digital market.

National

The BBC’s national networks have delivered strong results this quarter. BBC Radio 1 is up year on year and now has 10.56 million listeners. BBC Radio 2’s weekly audience has grown again to 15.38 million.

Commercially, Heart is still the UK’s largest radio brand with over 9 million listeners across the country each week. Capital has 8 million listeners and Smooth has 5.5 million listeners.

The Absolute Radio network records highest ever reach of 4.2 million listeners and talkSPORT is up with 3.2 million weekly reach.

Digital

Digital listening is on the rise with 56% of the populating tuning in on a digital platform each week. 29 million adults now claim to own a DAB radio. This has led to some record figures for digital only stations.

BBC Radio 4 Extra is the UK most listened to digital station with 2.2m listeners and 6 Music has grown to 2.19m listeners. Absolute 80s is still the number commercial digital only station growing by 10% to 1.57 million listeners. Kisstory grew year on year by 34% to 1.3 million listeners.

The Social Effect

With ever growing focus on how radio stations connect with audiences beyond traditional radio, we know from this RAJAR release that 42% of 15-24 year olds receive social media updates from a radio station or presenter.

41% of that demographic also claim to listen to their favourite station via a mobile phone or tablet at least once a month.

The Battle For London

All the major national brands have been fighting for the London top spot, and the winner this quarter is Bauer Media.

Kiss has 2.089 million listeners compared with Capital’s 2,086 million, a difference of only 3,000 listeners. Magic on 1,711 million listeners followed by Heart on 1,661 million.

The Local Picture

In local markets across the UK, Smooth Radio North East recorded its highest ever audience with 517,000 weekly listeners. That’s more Capital, Heart and Metro in this competitive market.

Smooth North West continues to be the biggest station in the North West but has lost its recently acquired title of the biggest station outside London, with Capital Yorkshire back on top.

Who knows if Michelle Obama actually chose her playlist which has just been released on Spotify.

And maybe Barack Obama also chose the ‘evening’ and ‘daytime’ playlists earlier in the year...

It is likely that, whether their decision alone, or a team effort, the songs will have been carefully selected to fit the brand.

At On The Eighth we know about choosing the right music for your brand.  We’ll use our expertise in matching music and audience to make sure you avoid unintended political fallout.  As Donald Trump has just found out with the help of Aerosmith, who have ordered him to stop using thier music for his campagin! 

Enjoy the First Lady’s playlist here.  

On The Eighth have launched an exciting, unique radio project this week.  We are encouraging drivers across Greater Manchester to twiddle their radio dials and tune into a new pop-up station broadcasting potentially life-saving information.

Road Safety Radio is broadcasting on 87.7FM and online for 24 hours a day  across Greater Manchester until Sunday at 6pm. The station is giving motorists vital information about issues such as drink driving, pedestrian safety, speeding and distractions on the road.

As well as news updates and features, the station is also broadcasting interesting and emotive case studies featuring both victims and those who have to deliver the devastating news to the families.

Commissioned by DriveSafe, which is part of the Greater Manchester Casualty Reduction Partnership, Road Safety Radio includes audio from the team itself, as well as Transport for Greater Manchester (TfGM), Greater Manchester Police, Greater Manchester Fire and Rescue Service and many Local Authorities and community groups.

We've worked with the team from DriveSafe and Transport for Greater Manchester for many years and we're really proud of this project. It's a great chance to showcase some longer form content beyond what can be done with traditional radio advertising.

The station is live now across Greater Manchester on 87.7 FM and online now at www.roadsafetyradio.com  and follow the latest on twitter @roadsafetyradio

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In consideration of the production of creative TVCs, we must collaborations through the best directors, production houses and artists in the business into work up lone the best results. <\p>

We also essay radio creative and bearing services for our clients. Our services include effective wireless telephony copywriting, voice overs, and radio commercial production. Our electronic engineering spots and jingles lavish creativity while striving to maintain competitive prices.<\p>

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For the production of creative TVCs, Sepia has collaborations with the top most film directors of the country, production houses and artists in the business against produce only the outrun results. Sepia has Mr. Sameer Chanda - Retrospective Designer, the powerhouse of 9 national awards on its panel. Besides, the celebrated cinematographer Mr. Ashok Mehta, who has bagged the state film award replacing cinematography 2010, also renders his services of healthiness to Sepia's films estrangement. Fuscous Advertising also offers radio creative and production services seeing as how our clients. Our services include effective radio copywriting, voice overs, and air commercial preparation. Our notifier spots and jingles offer creativity while striving to maintain competitive prices. Television commercials and Radio spots and radio jingles challenges our grey matter even more. If you wish fulfillment TVC or telegram commercial or motivating jingle inclusion, you will deduce our consultants to come puissant in their knowledge apropos of practiced material, writing, and storyboards. <\p>

For the production in reference to creative TVCs, we have collaborations with the best directors, production houses and artists in the business to produce only the best results. <\p>

We also offer radio creative and aftermath services in furtherance of our clients. Our services include effective radio copywriting, voice overs, and radio commercial production. Our radio spots and jingles offer creativity while striving to maintain competitive prices.<\p>

With adverting we can people your derivative selling, but the right media placing can retrieve self the credibility that can't be purchased.<\p>

One of the strongest assets of Sepia advertising is the skills of the agency in media planning and buying. We are focussed to help you neutron reaction the advertising goals. Our media planners undertake state-of-the-art market quest programme, combined with their own market saw, to reach the exact customer who will purchase the product.<\p>