#ontheeighth

It's sentimental, it's got an 'unplugged' version of a huge hit, and it's emotional as ever... But this time it adds a reality to the emotional punch... You've seen it by now of course, but just in case here is the new John Lewis juggernaut for Christmas 2015.

This year it isn't just about generally making life better through giving.  This year the theme addressed the real problem, of the people who will be lonely this Christmas.

(By buying them a present of course). Radio is superb as a brand awareness tool. Perhaps it is at its strongest in this field.  If you can use your creative to make your brand synonymous with not just changing the individual’s life, but changing the world for the better too, surely you’ll gain custom but also loyalty. (And sell some telescopes).

Who knows if Michelle Obama actually chose her playlist which has just been released on Spotify.

And maybe Barack Obama also chose the ‘evening’ and ‘daytime’ playlists earlier in the year...

It is likely that, whether their decision alone, or a team effort, the songs will have been carefully selected to fit the brand.

At On The Eighth we know about choosing the right music for your brand.  We’ll use our expertise in matching music and audience to make sure you avoid unintended political fallout.  As Donald Trump has just found out with the help of Aerosmith, who have ordered him to stop using thier music for his campagin! 

Enjoy the First Lady’s playlist here.