Hello and yay for this blog!!! I have a question :D. If a certain Chinese star were to wear jeans that say "my cock is gluten free" and "pull me down and fuck me," do you think his stylist would have chosen this knowingly, or do you think it's possible they just were like "hmm english words looks good" and didn't bother to look up the meaning? If they did know the meaning, would they have likely informed the star? Very desperate for the thought process behind this Choice hehehe. Thank you!
Ah, I was wondering hoping if I would get asked about those infamous jeans and here you are!
First and foremost; the following is all speculation from my experiences in the business and is wholly subjective.
It isn’t impossible that they weren’t aware of what was written on the jeans, but it also isn’t all that likely either. When you pull up these jeans on the Dsquared2 site there’s a listing of what is doodled and written on the jeans and it’s not something that would be overlooked by neither stylist nor client.
That said, Yibo does know some English and while he may not have known these words exactly, there’s more than enough ways of discerning their meaning. I would also bet half a year of my salary that his stylist would have known what was written here, or any number of personnel that works with them for that matter. I would also take into consideration that even if the jeans had slipped by all these people that may or may not have had the ability to see what was all over them, some of Yibo’s fellow idols should have (looking at you specifically, Seungyoun).
Setting this aside for a moment, I’ll go into who I think is responsible for the jeans being worn to begin with - Wang Yibo himself is the likely culprit.
Why do I think this? There’s many reasons but most are inconsequential while two points frame the scene as I see it.
This is markedly not a choice a stylist would make. Stylists, at the end of it all, are employees and therefore it shouldn’t be too surprising to know we have rules in place we must abide no matter if we are working outside the purview of the company we are housed under. Even when we work exclusively with a client, we are still taking the name of our company as well as our own with us and are operating as an extension of the brand the company promotes and promises. I don’t know of any company here (and I live in rather free faring place which welcomes eccentricities, mind) that would allow these jeans to be submitted as part of a pitch to either buy or borrow unless they were very specifically in line with a client’s public image and style. Technically these jeans would classify as offensive and profane which means they would invite trouble and cause a stir. While stylists are not associated much with the PR side of things we are still essentially a team playing for the same client - this selection, if gone badly, would be like asking for lightning to strike twice in one place at the same time. If a scandal amounted from them PR would have to handle it and that means the stylist would come under fire for making such a bold and risky choice, most especially with a younger client that thus far didn’t have the sort of image one would think to associate with jeans such as these.
The second reason is that, from what I can tell, this is in line with Yibo’s personality. He’s very serious about style and engages with it as he does most things; by overtaking it completely and rebranding it to suit him to the point that it makes one wonder if the style wasn’t designed with him in mind. He makes full use of what fashion is all about at it’s core; expression. These jeans in particular would have suited the Yibo of the time he wore them (2018, if I remember right?) as he was trying to break away from the image he held as a pretty boy with demure and soft looks which held the shock value of being in such contrast with his dancing and rapping. He’s mentioned before that he doesn’t really like being “cute/sy” and having to do things in the way of that since it’s not true to who he feels he is. Which, honestly, a lot of idols and stars go through this experience where they no longer wish to be constrained by the persona they play for the public and one of the most impactful means of going about it is to address the styling since it is the focal point of public image.
The Dsquared2 jeans don’t only say “my cock is gluten free,” there’s actually quite a lot to them and I think it would help if more were aware of it so here’s the description of them on the website:
D Squared Limited Edition Jeans. Sexy Twist Printed Low Rise. Fun, Evil Boy, Love Sucks, Pull Me Down, Open Me, Unzip, Buttons, Wine Is My Water, Tic Tac Toe, Dean & Dan, Sex, Gluten Free Cock, Hot Patches
The jeans actually say “pull me down and fuck me” right there on the ass, but naturally they can’t list the expletives in the marketing. Not strictly important to this post, but still worth mentioning given the hushed treatment of what the placement of such words could easily imply and the effect that could have had.
Anyway, the bit that is very telling in my opinion is that “evil boy” tag. I’m not terribly certain due to having never been fortunate enough to work with these jeans myself and the internet only has so many pictures from so many angles, but “evil boy” is either written somewhere (which I think is the case since there’s devil horns present as well) or they’re being promoted as such for aesthetic value. Regardless, I am fairly certain this would be the feature which caught Yibo’s eye. It’s on brand for someone seeking to shatter the conceptual ideal of being naive, innocent, youthful, or soft.
The jeans as a whole fit with Yibo’s sense of humor, as I’ve seen it at least. He lost his mind and fell into full laughter and hysterics over a dick joke, not even minding that he was being filmed or anything. He was still laughing about it even after the other hosts had moved beyond it, making them circle back around to it and in turn making it all the more hilarious for him to enjoy. You can see it clearly in the bts footage from the CQL set that he enjoys being mischievous and stirring things up and having a good time.
This is who he is, I believe, and it makes a lot of sense for him to have made this stylistic choice and then either convince his stylist to let him run with it or change out at the last second. Both of these are possible, though one of them is less probable than the other given how tricky it actually would be to sneak a wardrobe alteration past the many people that make up the staffing roster for any events, and then to be able to change in the limited time frame available between exiting the dressing room to being in the public sphere would be one in a thousand. Much simpler to goad your stylist into being lenient enough to give you free reign over your own styling - we can only hold out and say no when the grounds for it are met, which this wouldn’t have done in all likelihood - and most of the time we build up a good enough relationship and rapport with clients that we end up doting on them a bit and heed their requests when we can.
That’s all from me on this token moment in Yibo’s very stacked fashion history. Thanks for asking!
Furthermore, there’s the third possibility that this wasn’t a styling choice whatsoever. Or at least not one that involved the stylist in any real regard. It is very plausible that this was just Yibo in his own clothes, having dressed down after the main events wound down. I’ve never actually watched to see what that night looked like overall, but from the videos I have seen it looked to me like the actual do had passed and they were all just goofing around and having their own dance competitions and such when he was wearing them. I can’t say for sure that he did or did not have them on for the whole thing or if they were his own self packed casual wear. In which case it would fall back to his studio to tend to since stylists generally don’t hold authority over personal clothing choices and only ever have a hand in it when it is expressly stated in contracts or temporary clauses, and it just isn’t too common anymore.
Worth a quick mention for means of distinction, here in the US this choice wouldn't have raised many eyebrows no matter if it was chosen by an artist or a stylist. The only reason I feel it necessary to say this is simply because this is not so in China and that alone lends context to the controversy of these jeans. In the scope of conservatism these jeans are outrageous and I think that a stylist would steer clear of utilizing them at all if they value their job. This is why I don't consider it likely at all that Yibo and his stylist collaborated to make use of these jeans as a way to shake away the remnants of his pretty boy aesthetic.
