Lies! Deception! Blogging...?
Brian Hurst, a digital producer for ABC, recently lectured at QUT about writing for digital media. He talked about creating content and how to utilise the new tools that media is creating to create audience engagement. Different forms of media try to generate profits in different ways but there appears to be a heavy influence from sponsorship's and paid content on blogging. I started to question whether you could ever reallyĀ earn money from blogging without selling out? Or whether you could sell content without selling yourself?Ā
Itās an interesting concept - a lot of new journalism is actually personalised blogs. Audiences are responding well to deeply personal information about peopleās everyday struggles that they themselves can relate to. The best examples come fromĀ āMommy Blogs,ā where stay at home mums vent about the trials and tribulations of motherhood. These blogs have become insanely popular over recent years and help to unify the often lonesome existence that is being a stay-at-home parent.Ā
Unfortunately, these blogs and the mothers behind them have been subject to criticism for expressing genuinely the tribulations of motherhood, instead of the sugarcoated fantasy that motherhood is often portrayed as.Ā
Karen Johnson, a Babble contributor and the creator of the blogĀ ā21st Century Stay At Home Mum (SAHM), has faced criticisms recently for creating this meme.Ā
The meme was poorly received and Johnson was bombarded.Ā
ā⦠in the last few days Iāve been inundated with, āWhy did you even have kids if you donāt love spending time with them and you should cherish every minute and someday theyāll be gone and youāll miss these moments and when my kids were young I loved winter break and spring break and you moms these days just complain complain complainā¦āĀ
Johnsonās treatment for simply suggesting everyday of holidays isnāt blissful with her children is an indication of the criticisms and treatment many people suffer if they dare to complain about their normally picturesque lives.Ā
Naturally, when things like this happen - people start becoming a little more cautious, more refined in their content, more focused on their target audience. This is not new information - any successful business will become customer and audience focused to make the most money out of the avenues or articles that are generating the most clicks, responses and engagement. However, when blogging becomes involved - the change in direction in content can sometimes result in omitting parts of life that result in dishonest and fake content, purely for monetary reward.Ā Ā
Josi Denise, a twenty-seven year old mother of four, recently shut down her popular blog - the American Mama - as a result of the facade of it all.Ā
āSick of the fake nonsense I used to share on the Internet...writing about my fake life and oh-so-happy marriage...pure bullshit.ā
Faced with having to resign from her job to take care of her children, Denise created a blog to generate revenue.Ā
āOther bloggers make it seem easy. It really isnāt. If I wanted to make money ā and I did ā it was all going to be a sponsor game.ā However, as soon as sponsors started to responded to Deniseās content - the restrictions began to file in.Ā
āThe [brand] campaign leaders will critique everything you write and ask you to repost,ā says Denise. However, when she received her first payment of $125, she was validated.Ā
ā...I felt valuable....at the same time, I felt like anything I posted, the brands were watching me. You donāt want to post anything too real.ā
Denise started to notice that many blogs, specifically other mother blogs that she would rely on to disperse her material, would not share content that wasnāt advertiser-friendly and positive.Ā
āThe other bloggers in your community wonāt share your content with their readers [if itās not cheery],ā she explains. āAnd if the [blogger] networks donāt share the content, then your own numbers suffer.ā
Offline, Deniseās marriage started to fall apart and she realised the life she was living online was nowhere near an actual reflection of her real life.Ā
āThey [mum bloggers] arenāt very honest about whatās going on in their lives,ā she says. āI was certainly one of them.āĀ
It paints a sad and worrying picture. The content that these people are being paid to create and to seemingly enjoy, is actually just like any other ad on TV or from the company themselves. Not to mention, there is no regulation to ensure that the products that are being sponsored are genuinely used by the blogger.Ā
I think itās hard in this current social-media driven economy to really remain true to yourself and not allow criticisms and money persuade you. If you had to the chance to make $3000 for just posting something on your blog, youād be crazy to turn that down, right? But what if you were told that to receive that money youād have to cater your content to create an illusion that youāre happier than you really are sometimes? Maybe people need to start considering what it means to be a blogger and what freedoms you have to give up to maintain anĀ āimageā for the brands that sponsor you. Not only that, but people need to think about where the line is between making money to support their blogs and still creating honest and engaging content, to carefully selecting their content on their blogs according to their sponsors and anticipated revenue return. Itās the difference between blogging from a genuine, authentic perspective - to just selling yourself and selling out.Ā
This post, clearly, is not sponsored by anyone.Ā









