The idea that persons can be reborn in a manner analogous to commodities appears deeply threatening to the West precisely because it attacks the entire ideological edifice of capitalism. For if persons were not unique, individual, and singular in some primal sense, what would it mean for them to make promises, have wills, and enter contracts? The whole ideology of democratic capitalism, of participation in an economy and in a polity, is predicated upon the maintenance of this sharp and irrevocable distinction between persons and things.
Akhil Gupta,Ā āThe reincarnation of souls and the rebirth of commodities: representations of time inĀ āEastā andĀ āWestāā
Even in modern western culture the tropes of circular time are constantly invoked in theĀ āboom and bustā language of economics, in the routinisation of the work (the eternal recurrence of theĀ ānine-to-fiveā job), in the cyclic patterns of the seasons, the biological rhythms of the body, and the 24-hour clock, and so on. What is strikingly different about modern western conceptions, however, is the rigidity of the distinctionĀ that is made between beings and things, which Akhil Gupta notes, allows for a constant recycling of ideas, commodities, fashion, and even garbage, but does not allow for the possibility of the rebirth of beings.Ā
Richard King, Indian Philosophy









