Changing your organisation – using the science of ‘segmentation’

As the UK election looms, in what looks to be one of the closest elections in many years, I’m drawn to speculating what the new swing vote category is going to be called…we’ve had ‘Worcester Woman’ from Tony Blair and ‘Basildon Man’ from Margaret Thatcher some years ago so what next?

‘Portsmouth Pensioner’? The grey vote appears to be a major battleground

‘Teviot Teenager”? Does the momentum of…