#qualityburger

Initially dedicated and created for food restaurants, just as McDonald’s, burgers is truly became a real trend these last years and burger market has increased significantly. How to explain this obsession for burgers all around the world?

In fact 50 billion burgers are sold each year in the United States, no less. One could even make more than 32 round trips from the Earth to the Moon by aligning all burgers consumed by US.

But 10 years ago burger was synonym of junk food, fast food and obesity. But things have changed and mentality as well and the burger market has explodes.

The reason is that many retailers want to innovate and go upmarket, and these companies are not only selling burgers anymore, but real burgers that will make you jump up of pleasure. This innovation has a name: “Gourmet Burger”.

The concept: provide quality, by replacing the industrial and chemicals used in the preparation of traditional burgers with quality ingredients carefully selected. With fresh meat, selected ingredients and a palm oil free bread.

People, and whatever the country, is looking for quality especially after the “Mad Cow” scandal. In 1996, the scandal reveals to the public the repulsive below their diet: cows fed from animal meal. Aware of the danger, retail immediately adapts their ingredients.

Now a days, this new quality trend has created new restaurants specialized in Gourmet Burger just as Big Fernand, Mythic Burger, 213 East Street, Five Guys, or Frog Burger with a price that can reach 15$. And more and more restaurants offer burgers directly inside their card, and burgers can easily reach their best selling.