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When you own an online business, one of the most important things that you need to have a keen watch on is the way in which your online brand is evolving. In the arena of online businesses, branding is one of the most important features that you need to pay attention to. If your business enjoys a popular brand status, you do not have to worry about finding patrons, which is believed by experts like Max Trubitski.

This implies that no matter what you want to sell online, you need to make sure that you choose to work on the brand value of the product or service for it to become a hit on the net. There are a lot of things that you can do to make sure that your business attains a brand status on the internet. Here are a few of the things that you can do for your venture to get the popularity that it deserves:

Market Your Business:

When you need to attain brand value for your venture, one of the most important things that you need to work on is marketing the business effectively. You can choose to market your venture on relevant digital platforms or pick all of them to run your marketing ideas. When you are seen more on the internet, you are bound to be recognized better which is what helps you make for a known brand.

Offer Quality:

If you need more people to opt for your business and make it into a preferred brand, it is important to offer quality to your clients. While you need to offer quality wares to those that invest with you, it is also important to make sure that the world knows about how many people trust your business. You need to let the word out that you truly offer quality in all that you put out for the world to buy, which is what will help you in building on the brand value.

Reach Out To Your Target Audiences:

If you want your brand to be a huge success, it is important that you create a specific plan for your business footprints, believe experts like Maxim Trubitski. You need to make sure that your brand is positioned creatively towards those that will choose to opt for your products or services. Getting people to pick your brand is something that will help in more people sitting up and taking notice. When you have excellent brand positioning for your business, you can be sure about not only your brand becoming more popular but also about you earning much more moolah.

Use the Offline Mode:

While you may want your brand to become an online success, it is important to catch your target audiences even in those places where they don’t expect to find you. With the help of offline marketing, you can be sure about being constantly on the minds of those that would like to patronize with your business.  

THE SIGMA QUALITY LEVEL

In Quality Management, there has always been an attempt to find a scientific way to measure quality. Measuring quality helps in setting up quantitative targets for quality improvement. It also helps in comparing the organisation with  benchmarks or best-in-class organisations from quality perspective.

Traditionally, quality of a product or component is measured in percentage e.g. percent defective, percent defect, percent error, percent failure etc. For example, the statement “lot quality of hardware is 1%” implies that the lot of hardware is having, on an average, 1% detectives.

Of late, the quality management in modern companies follow statistical quality control (SQC) techniques and use SQC related terminology. Accordingly, quality level is often expressed as sigma quality level and processes are monitored through control charts which work on three sigma limits.  Sigma is a Greek letter denoting an important statistical parameter called standard deviation.

Today, expressing quality in terms of sigma level  is considered the most scientific way of quantifying the quality level of a product/ process/ component or even the quality level of an organisation!.

ONE SIGMA, TWO SIGMA, THREE SIGMA

A “one sigma quality level” corresponds to 31.73% detectives, “two sigma quality level” corresponds to 4.55% detectives and “three sigma quality level” corresponds to 0.27% detectives. A higher sigma level signifies a better quality. The theory behind these odd percentages has something to do with normal distribution, an important subject in statistical quality control. But not to worry, enough charts and graphs are available online and offline for converting sigma quality level into percent defective and vice versa. Note that sigma level could be fractional too e.g. 2.5 sigma and the like. 

Quality experts and statisticians regard three sigma quality level as “ just OK” for normal processes and find acceptable for most purposes. The entire subjects of statistical process control, control charts and process capability hover around three sigma limits. In fact, so popular is the term three sigma among quality professionals that any person or just anything having abnormal traits, is said to be beyond three sigma limits! 

However, we should always keep in mind that three sigma quality level is a level that is neither too high nor too low. If the organisation wishes to achieve excellence, it must strive to reach higher sigma levels. Having achieved a three sigma level quality, one can always embark on a higher level quality, say, four sigma, five sigma, six sigma and beyond. Note that there is nothing like infinite sigma level (or zero defect). The sigma quality approach believes that zero defect in a population of products/ components is an impossibility. Instead, it emphasises that we should go on reducing the defect level continuously so that sigma level keeps going up. Normally, it happens step-by-step. For example, it will be rather impractical to jump straightaway from three sigma quality level to six sigma quality level.

ABOUT SIX SIGMA QUALITY INTIATIVE

To start with, it must be appreciated that Six Sigma is basically a quality improvement initiative (though some people prefer to call it a business initiative while others prefer to call it a philosophy).

Six Sigma initiative is different from other quality improvement initiatives in that it aims very high. It doesn't aim at something like 1% defectives maximum. It doesn't not aim at 0.27% max defectives either (the well known three sigma limits of statistical quality control or statistical process control). Instead, it demands much more. It aims at a defect rate (or error rate) of 3.4 defects per million opportunities. A very tough target indeed! But it's achievable and many organisations have demonstrated it.

Note that Six Sigma initiative doesn't talk about zero defect because it believes in the bitter truth that zero defect is something of a perfection that can never be achieved. Rather, it targets on a near zero defect level, which can be achieved by rigorous project-by-project approach following the standard DMAIC (or sometimes DMADV) methodology.

SHOULD EVERY COMPANY IMPLEMENT SIX SIGMA INITIATIVE

Six Sigma initiative is for those organisations which have a fire within “we want to be a quality leader” and possess the determination “to produce high quality products or to achieve error free processes”. It requires a high degree of commitment to quality on the part of top management.

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