I want to take a minute to reach out to those who are makeup enthusiast such as myself.
I am sure you have all seen the myriad of social media post and public statements from almost every brand and company declaring their support for the black community and black lives matters. While this is great, it also allows companies to piggy back off a current trending hashtag and does little to actually support the black community. As many of you may or may not know, the beauty community can often be a toxic environment for Black people. Its just been recently that some brands started actually creating foundations and concealers that had more than 2 “dark” shades. Black women and men are serverly under represented in the beauty community. It’s time for that to change!
To combat performative allyship, Sharon Chuter (founder of Uoma Beauty) has started a campaign for #PullUpOrShutUp. Calling for companies within the beauty industry to publicly release statements with the number of black employees they have leadership roles at corporate level.
Several brands have replied, several have not. The numbers, well aren’t surprising. But this is a chance for those companies to take steps in the right direction. And many of those who are lacking have already pledge to change this. This isn’t a witch hunt, it’s a call for transparency so companies can be held accountable to their claims of “solidarity”
If you will be buying makeup, skin care products, or any other beauty related item in the near future, consider checking out this IG for responses from various brands. If you support the black community, stand with them and refuse to patronize any company that does not respond.
Also support black owned business!!!
