#publicom

Publicom se encerra nesta terça-feira com palestra sobre fake news

O Publicom é um evento criado em 2013 voltado para alunos e profissionais ligados às áreas de comunicação, jornalismo e publicidade. O evento se encerra hoje terça (12), no teatro do Sesi às 20h com a participação dos jornalistas Adriana Vasconcelos (Jornal O Globo) e Luiz Fara Monteiro (Jornal da Record), que irão debater a credibilidade do jornalismo político em tempos de fake news e redes…

Well, the verdict is in, that was a bust!

In fact, what it really was was an exposition of the stunning hubris in the ad world. Two of what should be the smartest minds in the business making a decision based solely on ego with no concern for the ripples they would leave in the wake.

Anyone who gave the announcement any real thought could see that a mutual disdain of Sir Martin Sorrell and the legacy of their careers staring them in the face were the only rational reasons to propose such a stupid idea.

So what should the lesson be here?

When it comes to the agency business, the fox is guarding the hen house. The leaders in the industry have become caricatures of themselves. They have made themselves the brands, and clients are starting to notice. Everyday we read more and more about clients handing small shops pieces of their business without a review. They're tired of supporting the bloated salaries and the slow pace of the big agencies. They're turning to the folks who are getting it done, focused on the client's business, not their own.