Our distillery at Jose Cuervo, La Rojena, is in its 224th year of continuous production, and on top of that, remains a family owned and operated business. I could write a book answering this question but if I had to narrow it down to just three things it would be the history, the families and just how incredibly unique it is from every other spirit category. I already loved tequila, but he is responsible for sharing his passion and teaching me everything I needed to know to get started. I think the biggest part of it though can be credited to Jorge Cervantes who I was fortunate enough to get to work for. I never had that ‘bad night’ on tequila so instead of being scared to use it, I always reached for it first. I was a cocktail bartender before landing a job in the world of agave spirits and I think when you look at cocktail creation, it is hard to look past tequila and mezcal because they are such unique spirits to work with. I’m kind of the spoilt child who never gets told no because we have a tequila to suit every event or crazy idea I have. I am incredibly lucky with Jose Cuervo because the portfolio has everything from entry-level tequila, right up to some of the highest rated in the world. I get to fly around the country and share my passion for such an amazing spirit, host high-end dinners, organise hip-hop inspired events, create signature drinks, see people off with a Margarita at international departures and meet people from every single corner of our hospitality industry both here in Australia and Mexico. How are you enjoying working with the Proximo tequila portfolio?Įxplaining my job to people outside of the industry is one of my favourite hobbies. So, keep your eyes peeled for some new products hitting Australian shores soon. People are currently very excited by tequila and that excitement drives a demand for new products. I am seeing bars consistently expand their agave spirit selections, tequila cocktail listings and knowledge and that is having a very positive effect on the general consumer’s perception of tequila. Although tequila has one of the richest histories, it is still kind of the new, cool kid on the block here in Australia. Luckily for me, people want to learn everything they can about it. What’s happening in the tequila space in Australia right now? Hear from Hayley Dixon, Proximo Spirits Tequila Specialist, and get the low-down on where agave is at right now Hayley Dixon, Proximo Spirits Tequila Specialist.
