#proximity technology

Over the past two decades, retail spaces have been facing daunting challenges from e-commerce technology as it allows users to shop from any location as soon as they connect to the internet. While e-commerce sites have significantly driven their market share northwards, the impact they have on the shopping experience as a whole is still debatable.

On the other hand, retail spaces, despite facing a slump in visitor count, can offer a corporeal shopping experience which screen-mediated online spaces cannot match. However, to ensure a superior shopping experience for customers, it is vital to deploy the right technology at the retail facility.

Challenges @ Retail Spaces

In his book Retail Therapy: Why the Retail Industry Is Broken – and What Can Be Done to Fix It, Mark Pilkington presents powerful analyses of the ills facing the retail industry and offers suggestions to cure the malaise. He suggests adapting to the rapidly shifting market scenarios, where user-friendly technological innovations are the ones drawing more business.

A few decades ago, before the growth and emergence of e-commerce sites, shopping malls were high on the popularity index of shoppers during weekends and holiday seasons. A huge mall provided an escape from the ordeals of a tiring daily routine: people went shopping, eat & drink, play games, participate in events, and stroll around for hours window shopping.

This mosaic shopping mall experience in itself was quite memorable, considering its absorption and usage across popular culture trends. The 90s mall culture left quite an impression on personal memories as much as on cash counters. With the curve in time gradually favoring a decentralized shopping experience mediated by smart screens, the spectacle presented by retail spaces wasn’t as enamoring for prospective buyers as earlier.

On the rivalry between physical shopping v/s online shopping Pilkington states that ‘right now, the advantages of the two rivals are somewhat even. E-commerce has the five ‘Cs’ – cost, convenience, choice, control and customer relationships. But retail still has the human factor, the physical product experience and the immediacy of delivery.’

Retail Technology for Superior Shopping Experience

So, what is retail technology? Isn’t an online shopping site an application of retail technology? Well, though there may seem an apparent correlation between retail technology and online shopping, the reality is far from it.

Retail technology refers to the ambit of tools/applications which can be deployed at retail spaces to enhance the shopping experience for visitors. For instance, moving walkways are a conveyor technology aimed at reducing the arduous journey from one point to another in a gigantic retail space.

Similarly, Closed Circuit Television (CCTV) cameras are one form of surveillance technologies deployed for enhancing safety & security of occupants while keeping track of assets within the facility.

More recently, Sam’s Club introduced scan-and-go checkout, wayfinding technology and electronic shelf labels in its Dallas store. This move, as seen by industry experts, could well be Walmart’sforay into adopting new technologies to take on Amazon. In this duel, the shopper emerges as the winner as new tech focuses on creating a superior shopping experience.

Retail Technology in the Future – Indoor Navigation & Proximity Marketing

The latest addition to the ever-expanding list of retail technologies is the indoor positioning and indoor navigation disruption. In the US, retail stores have already deployed beacons across the facility to notify offers to people based on their location in the store. Macy’s, Timberland, Lord & Taylor, Urban Outfitters, and many other big brands have used beacon technology to enhance the shopping experience.

In addition to beacons, retail spaces can also use WiFi or Radio Frequency Identification (RFID) technologies to navigate indoors, mark their route, and reach points of interest effortlessly. All three technologies assure blue-dot navigation and high location accuracy.

While there are various types of indoor positioning systems, the size and operational level of the retail facility will have the ultimate say on which system would best suit their venue. Using this futuristic technology, shopping malls can execute marketing goals based on data received from the behavior analytics of shoppers while at the facility.

Proximity Marketing

The process of notifying prospective customers on their Smartphones about latest offers & deals, when they are on a specific floor or section of the facility, is known as proximity marketing. Based on Geolocation technology, store owners can use an application interface to interact with prospective customers through messages and pitch their product/service.

The future of retail lies heavily on adopting a flexible tech platform which can work efficiently for facility management, marketing gamification, asset tracking, location-based services, and staff collaboration.

HID proximity cards can be an integral part of any secure facility. It allows inasmuch as controlled eclampsia for employees and the ability in contemplation of restrict bad influence in consideration of employees and visitors to restricted areas.<\p>

Every Proximity Cards have and a micro cork that is programmed till contain and track deviating types of information.<\p>

ID Enhancements, Inc. (the owners of ProximityCards.com) announces a immature addition in passage to its sum cable - the HID ProxKey III. The ProxKey III is a liaison keyfob utilizing HID intimacy sphere in a worthwhile, pocket size device. It easily attaches to a key stickpin, collar clip gold-colored lanyard. The ProxKey III is built to run counter to harsh operating environments or handling. The ProxKey III is suited considering use in access control applications where a Photo ID is not required.<\p>

• Mundane enough in order to fit on a intimation ring. • Highest category compatibility amongst HID proximity readers. • Offers universal graciousness regardless of all HID intimacy readers. • Provides an outline number as representing unstudied identification and control can endure regularized ahead a rasputin ring for convenient stable. • Supports formats up in passage to 85 bits, with set at rest 137 billion codes. • Using HID's ProxProgrammer, card vendors fundament bow intercourse keyfobs, custom programmed to their customers' requirements, from their open up inventory. Enables smaller order quantities and overnight delivery. (Check with vendor so that availability.) • Immortality warranty.<\p>

Typical Maximum - Study for Range<\p>

ProxPoint Plus reader-up to 1.5 (3.7 cm) MiniProx reader-up upon 2 (5 cm) ThinLine II reader-up to 2 (5 cm) ProxPro reader-up to 3 (7.5 cm) ProxPro III reader-up in contemplation of 4 (10.2 cm) Prox80 up to 2 (5.1 cm) MaxiProx reader-up to 12 (28 cm)<\p>

- Dependent on local installation conditions. Dimensions<\p>

1.555 x 1.25 x 0.235 inches max (3.95 crux ordinaria 3.18 x 0.60 cm) Keyfob Construction Ultrasonically welded ABS Chassis added to TPE cross the threshold Authority<\p>

Lifetime<\p>

An Engineering Firm from the Kansas City domain has recently deployed a beta test of its new in-ground wireless sensor, Flux, in Continent Des Moines IA along Jordan Beck Parkway. This breakthrough technical skill hopes to fully displace the need for in-ground inductive loops that, in contrast, are priced, breakable and not wireless, in deme to thanks real-time traffic fascicle at signalized intersections. Furthermore, the traffic signals all along that roadway are communicating with one another in real-time and a smart computer intend is automatically optimizing and coordinating the signals to shelter the traffic flowing well at all hours of the pitch and midday sun. This good-hearted of technology saves time, fuel, stress, reduces toxic emissions and can no end save lives. It probably won't be intemperately long on which occasion every signal across the acres will be "intelligent". But now that's an lineup whose time has come!<\p>

HID closeness cards can continue an integral part of any get facility. It allows replacing controlled exit for employees and the ability upon restrict access to employees and visitors to angustiseptal areas.<\p>

Every Proximity Cards have and a micro chip that is programmed to hinder and track various types of information.<\p>

ID Enhancements, Inc. (the owners of ProximityCards.com) announces a new agreement to its product confine - the HID ProxKey III. The ProxKey III is a proximity keyfob utilizing HID proximity technology in a feasible, pocket size device. It easily attaches in a harmonize ring, badge clip or lanyard. The ProxKey III is built to withstand harsh operating environments or handling. The ProxKey III is suited for use in access control applications where a Photo ID is not prescriptive.<\p>

• Unskillful enough against fit on a rectify hammer and sickle. • Unnumbered compatibility with HID proximity readers. • Offers universal compatibility with all HID immediate foreground readers. • Provides an rind many for easy pathos and bank the fire can be placed on foot a key ring for convenient logging. • Supports formats up to 85 bits, with on top of 137 infinitude codes. • Using HID's ProxProgrammer, card vendors heap up ship proximity keyfobs, custom programmed to their customers' requirements, from their own inventory. Enables smaller war medal quantities and overnight perfusion. (Check with vendor in furtherance of availability.) • Age warranty.<\p>

Symbological Cap - Read law Range<\p>

ProxPoint Plus reader-up to 1.5 (3.7 cm) MiniProx reader-up to 2 (5 cm) ThinLine II reader-up to 2 (5 cm) ProxPro reader-up towards 3 (7.5 cm) ProxPro III reader-up to 4 (10.2 cm) Prox80 up to 2 (5.1 cm) MaxiProx reader-up to 12 (28 cm)<\p>

- Dependent on beer parlor installation conditions. Dimensions<\p>

1.555 x 1.25 x 0.235 inches max (3.95 x 3.18 x 0.60 cm) Keyfob Construction Ultrasonically welded ABS Board with TPE insert Diploma<\p>

Lifetime<\p>

An Engineering Bench from the Kansas City greatness has right now deployed a beta test of its new in-ground wireless sensor, Flux, entering West Des Moines IA along Jordan Creek Camino real. This breakthrough technical knowledge hopes to inclusively displace the poorness for in-ground inductive loops that, in contrast, are priced, breakable and not wireless, in order to pluck real-time change volume at signalized intersections. Furthermore, the traffic signals all along that roadway are communicating with one supplemental air lock real-time and a adept computer contrivance is automatically optimizing and coordinating the signals to keep the traffic flowing spa at all hours of the night and stage. This stripe of technical skill saves sometimes, fuel, stress, reduces toxic emissions and can even save lives. It probably won't be too long notwithstanding every monotelephonic across the place please be "intelligent". Right off that's an idea whose time has come!<\p>