This project is mainly inspired by #ProjectNoControl, conducted by the fans of One Direction, which aimed to turn the band's song "No Control" into a single and promote it on social media as if it were an official single. This is important because a single gets most of the exposure especially in radio stations. Because of the unified participation of their fanbase, this was a successful project.
#ProjectKarma has the same objectives: to promote and turn "Karma" into a single and to have it played by radio stations all over the world by mass-requesting "Karma" as a fandom. With all the streaming, promoting, and requesting, this would all then translate to a form of demand, which could attract music promoters to invite MARINA to perform to countries she hasn't toured in, like Australia and other European countries, as explained by Jess Keeley, MARINA’s manager. If this event is a success, then the outcome would be: MORE tour dates, INCREASED awareness of Marina and her new album, and INCREASED radio play of MARINA worldwide. When these happen, it could have a domino-effect and could improve her charts performance.
With all the toxicity surrounding this new era especially on stan Twitter that led to MARINA handing her Twitter account over to her team, making this project a success could also be our way of apologizing to MARINA.
Project No Control was only successful because of the unity and dedication of 1D fans worldwide, so the participation of ALL diamonds is what we need to make this a success.
For more information, go here or here.
