#project frog

Project Frog, a San Francisco-based start-up, is setting out to revolutionize the construction industry.  The firm takes a modular approach to building, and uses new, technology-based systems to provide materials that can be assembled on-site.  The result is high-performance, facilitative design that uses time, money, and energy more efficiently relative to traditional construction methods.  CEO Ann Hand describes the process as "like a high-quality Ikea building in a kit, but it's hurricane strength."

Project Frog recently received a large capital infusion from GE's Ecomagination Fund, and has completed a handful of projects throughout the country with many more on the way.  The completed projects are projected to contribute 82% less air pollution, 73% less water pollution, and use 87% less fossil fuel than the average building when aggregated over a 50-year life cycle (pictured below).

The firm specializes in the education, healthcare, and retail spaces, and produces environments that are designed to fit into their surroundings while providing facilitative conditions to their occupants.  Most importantly, however, the firm provides an example that it is possible to improve upon the traditional construction model, which has been largely static for the past 100 years, producing waste and inefficiency.