See on Scoop.it - Behavioral Targeting Baltics
Online publishers are searching for a new breed of data-driven, technology-savvy salesperson. Technology is rapidly changing the way online advertising is traded, and the way sales teams are staffed and structured as a result. Just as agencies adapt and evolve their employee skill sets, publishers too are searching for a new breed of data-driven, technology-savvy salesperson. Digiday reached out to some major to publishers to learn how programmatic ad trading is changing their sales teams, and what the sales force of the future might look like.
See on digiday.com