Advertisers Are In Love With Programmatic, But Why Should Publishers Be?
Multiple reasons for publishers to opt for programmatic advertising. Here are a few.
Earn maximum from the traffic
Numerous marketers and DSPs are associated on the programmatic platform. Every one of these advertisers are seeking your advertisement spots. Advertisers utilize programmatic due to its various large scale and small scale targeting choices. Traffic going on publishers sites can be checked with DMP which will give a precise profile of the visitors. This profiling undoubtedly will help in targeting better. As the relevant audience has been targeted with the most pertinent ads, engagement rate is high.
Further, Programmatic allows publishers to have multiple demand sources and only the best paying advertiser wins the ad spot, giving the maximum eCPM to the publishers.
Highest fill rates
Before RTB, it was dreadfully troublesome for publishers to get a better fill-rate for their advertisement spots. Currently, this has changed. There is an enormous competition among the advertisers. Programmatic advertising ends up being the default choice for publishers for ensuring revenue. At Vertoz, we utilize an advanced Yield Optimizer which processes the advertisement requests initially for RTB auctions between PMPs, GOs, DSPs and ATDs. Indeed, even after the RTB auction, if there is no fill then the advertisement requests are sent to other ad-exchanges for bidding. Our Yield Optimizer guarantees the most astounding fill in industry, driving the best eCPMs. Publishers can have passback to guarantee the best fill rates.Multiple reasons for publishers to opt for programmatic advertising. Here are a few.
Earn maximum from the traffic
Numerous marketers and DSPs are associated on the programmatic platform. Every one of these advertisers are seeking your advertisement spots. Advertisers utilize programmatic due to its various large scale and small scale targeting choices. Traffic going on publishers sites can be checked with DMP which will give a precise profile of the visitors. This profiling undoubtedly will help in targeting better. As the relevant audience has been targeted with the most pertinent ads, engagement rate is high.
Further, Programmatic allows publishers to have multiple demand sources and only the best paying advertiser wins the ad spot, giving the maximum eCPM to the publishers.
Highest fill rates
Before RTB, it was dreadfully troublesome for publishers to get a better fill-rate for their advertisement spots. Currently, this has changed. There is an enormous competition among the advertisers. Programmatic advertising ends up being the default choice for publishers for ensuring revenue. At Vertoz, we utilize an advanced Yield Optimizer which processes the advertisement requests initially for RTB auctions between PMPs, GOs, DSPs and ATDs. Indeed, even after the RTB auction, if there is no fill then the advertisement requests are sent to other ad-exchanges for bidding. Our Yield Optimizer guarantees the most astounding fill in industry, driving the best eCPMs. Publishers can have passback to guarantee the best fill rates.
