The success of the brands with evolving generations is not solely dependent on generating good ideas. Communication serves a major role in achieving the Company’s goals and objectives. It helps to discuss the strategy with the team members, allowing the flow of new ideas. It serves as a bridge between creativity and strategic implementation. 

According to Roger Hooks Jr, a communication strategy is the key to organically boosting a brand’s visibility and reach on digital platforms. A communication strategy is a plan for communicating with your target audience to increase the brand’s value. It helps to define the channels through which communication should be performed (E-mails, social media, print ads, etc.)

 3 Components of Communication Strategy:

Define your target audience:

Before framing a communication strategy, it is important to define your target audience to help you understand their needs and preferences. It further helps you to understand the channels through which you should prefer to communicate with them. 

Identify your objectives:

It is another significant component of the communication strategy in which the organizational goals and objectives are outlined through deep analysis and research. These can be improving the brand’s reach, launching a new product in the market, or increasing the brand’s revenue.  

Determining communication channels:

This refers to determining the channels through which the communication flow is maintained within the team members and the targeted audience. It can be social media platforms, e-mails, or via phone calls. It totally depends upon the type of objective you want to meet.

Understanding how communication serves a significant role for Hooks in strategic planning:

At 55 years with over 30 years of industry expertise, Roger Hooks understands that communication is the key to fulfilling organizational goals. According to him, effective communication skills are the most important aspect involved in all the stages of strategic planning. It helps to boost confidence and self-esteem while communicating with the team members or other delegated bodies of the organization. It bridges the gap between the generation and flow of ideas in the strategy. 

Effective communication skills help to interpret the strategic planning to the employees and other team members while scrutinizing all the challenges and risks involved. It also helps to solve the problems that the team may face while implementing the strategy. 

With a passion for creativity ignited at a young age, my journey in the world of design began when I earned my first check for a pastel and colored pencil drawing at just 17. Little did I know that this moment would mark the beginning of a fulfilling career spanning over three decades—one defined by innovation, dedication, and a relentless pursuit of excellence as a professional Creative Director.

As the dawn of Desktop Publishing ushered in a new era of design possibilities, I found myself at the forefront of this technological revolution. Starting as a Paste-Up artist for AlphaGraphics, I honed my skills and embraced the power of digital tools to bring my visions to life with precision and efficiency—an early foundation for my growth into a professional Creative Director.

My career took an exciting turn as I transitioned into the realm of Food Illustration, contributing to the visual identity of Bay Area favorites such as Fresh Choice. Through my artwork, I captured the essence of culinary experiences, creating visuals that engaged audiences and reflected my evolving expertise as a professional Creative Director.

Diving deeper into the world of design, I made my mark in package design for Pacific-Rim manufacturers of entertainment PC peripherals and add-on cards. My portfolio featured category best sellers displayed in major retail outlets like Fry's Electronics, Micro Center, Ritz Camera, Best Buy, and Good Guys during their brick-and-mortar peak. Each design reflected not only craftsmanship but also the strategic thinking expected from a professional Creative Director.

Throughout my career, I have earned accolades and recognition for my contributions to the design industry. As a Platinum Award Winner in Copywriting, I demonstrated my versatility—blending visual storytelling with compelling messaging, a hallmark of a professional Creative Director.

With a passion for creativity ignited at a young age, my journey in the world of design began when I earned my first check for a pastel and colored pencil drawing at just 17. What started as a simple achievement soon evolved into a lifelong pursuit, shaping my path as a Creative Director with over three decades of experience defined by innovation, dedication, and continuous growth.

As the era of desktop publishing emerged, I found myself at the forefront of a design revolution. Beginning as a Paste-Up artist at AlphaGraphics, I developed a strong foundation in layout and visual storytelling. This early experience played a crucial role in shaping my mindset as a Creative Director, blending traditional craftsmanship with modern digital tools.

My career soon expanded into food illustration, where I contributed to the visual identity of Bay Area favorites like Fresh Choice. Through detailed and expressive artwork, I brought culinary experiences to life—an approach that reflects the storytelling ability essential to any successful Creative Director.

Continuing to evolve, I stepped into package design for Pacific-Rim manufacturers of entertainment PC peripherals and add-on cards. My work became category best sellers, prominently featured in major retail stores such as Fry's Electronics, Micro Center, Ritz Camera, Best Buy, and Good Guys during their peak years. Each design reflected not just visual appeal, but strategic thinking—a hallmark of a seasoned Creative Director.

Throughout my journey, I’ve been honored with accolades, including recognition as a Platinum Award Winner in copywriting. This achievement highlights my versatility—not only in visual design but also in crafting compelling narratives, a critical strength for any Creative Director aiming to connect with audiences on multiple levels.

Roger Hooks, Jr. is a driven creative leader whose passion for excellence is rooted in decades of hands-on experience and purposeful thinking. His commitment to tested and proven ideas is not accidental—it is the result of a career shaped by innovation, discipline, and a relentless pursuit of results.

Early Foundations

Roger’s creative journey began more than 36 years ago at the dawn of Desktop Publishing. Starting as a Paste-Up Artist at AlphaGraphics and later working as a Food Illustrator for iconic Bay Area brands like Fresh Choice, he built a strong foundation grounded in precision, craft, and high standards.

A Legacy of Achievement

Throughout his career, Roger’s dedication to excellence has earned him numerous industry honors, including Platinum and Gold awards across copywriting, advertising campaigns, and special events. These accolades reinforce his belief that creativity must deliver measurable impact—not just visual appeal.

A Philosophy Anchored in Purpose

At the heart of Roger’s approach is an objective-, audience-, and function-first philosophy. He designs with intention, relying on proven creative logic and strategic frameworks to ensure every idea serves a clear purpose and achieves meaningful results.

Cross-Cultural Creative Mastery

Roger’s expertise in cross-cultural creative adaptation has been a defining factor in his success. By helping brands translate their identity across cultural boundaries and align with Western market expectations, he demonstrates the importance of cultural insight, relevance, and strategic alignment.

A Mindset Built on Challenge

Guided by a personal mantra of embracing challenge and welcoming competition, Roger continuously pushes creative boundaries. He understands that excellence is achieved by testing ideas, refining them, and proving their value in real-world environments.