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(via Pressure Sensitive Adhesives (PSA) Market | Trends & Forecast 2025-2032)

The pressure sensitive adhesives (PSA) market has been witnessing steady growth, driven by rising demand across packaging, healthcare, automotive, electronics, and construction industries. Unlike traditional adhesives that require heat, water, or solvents to activate, pressure sensitive adhesives bond instantly when light pressure is applied. This ease of application, combined with versatility and cost-effectiveness, makes them highly attractive for modern manufacturing and consumer applications. The pressure sensitive adhesives market was valued at USD 13.88 billion in 2024 and is projected to reach USD 16.05 billion by 2029, growing at a CAGR of 2.95%.

Market Drivers Fueling Growth

One of the primary drivers of the pressure sensitive adhesives market is the rapid expansion of the packaging industry. With the surge in e-commerce and organized retail, demand for labels, tapes, and flexible packaging has increased significantly. PSAs play a critical role in labeling solutions, carton sealing, and specialty packaging applications.

The healthcare sector is another key contributor. Medical tapes, wound dressings, surgical drapes, and wearable monitoring devices rely heavily on skin-friendly adhesive technologies. As healthcare infrastructure expands globally and wearable medical devices gain popularity, PSA demand is expected to grow further.

Additionally, the automotive and electronics sectors are increasingly adopting pressure sensitive adhesives to replace mechanical fasteners. PSAs help reduce vehicle weight, improve design flexibility, and enhance aesthetic finishes. In electronics, they are widely used in display assemblies, insulation, and component bonding.

Technological Advancements and Sustainability Trends

Innovation is reshaping the PSA landscape. Manufacturers are focusing on developing high-performance acrylic, rubber-based, and silicone-based adhesives tailored for specific industrial requirements. Acrylic PSAs, in particular, are gaining traction due to their durability, UV resistance, and strong adhesion properties.

Sustainability is also influencing product development. There is growing emphasis on water-based and solvent-free formulations to reduce volatile organic compound (VOC) emissions. Bio-based adhesives and recyclable label solutions are becoming important as brands align with environmental regulations and circular economy goals.

Regional Insights

Asia-Pacific remains a dominant market, supported by rapid industrialization, strong manufacturing bases, and growing packaging demand in countries such as China and India. North America and Europe continue to see steady growth, particularly in healthcare and high-performance industrial applications, supported by technological innovation and strict quality standards.

Challenges in the Market

Despite strong growth prospects, the industry faces challenges such as fluctuating raw material prices and regulatory pressures related to chemical compositions. Manufacturers must balance performance, cost efficiency, and sustainability to remain competitive.

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Future Outlook

Masking Tape Manufacturers: An Overview of the Industry

Masking tape manufacturers play a crucial role in a wide range of industries, supplying an essential adhesive product used for protection, labeling, painting, and surface preparation. Masking tape is valued for its easy application, clean removal, and ability to protect surfaces without leaving residue. From construction and automotive refinishing to arts, crafts, and household use, the demand for high-quality masking tape continues to grow globally.

At the core of masking tape manufacturing is the careful selection of materials. Most masking tapes are made using a crepe paper backing combined with a pressure-sensitive adhesive, typically rubber-based or acrylic. Manufacturers focus on achieving the right balance between adhesion strength and clean removability. A tape that sticks too strongly may damage surfaces, while weak adhesion can lead to paint bleed or ineffective masking. Advanced manufacturers invest heavily in research and development to refine adhesive formulas and backing materials for different applications and environments.

Masking tape manufacturers often specialize in specific market segments. Some focus on general-purpose tapes for household and DIY use, while others produce industrial-grade masking tapes designed to withstand high temperatures, solvents, or outdoor conditions. In the automotive and aerospace industries, for example, manufacturers supply precision masking tapes that can endure high-heat paint curing processes without curling or leaving residue. Similarly, in construction and renovation, heavy-duty masking tapes are engineered to adhere to rough or uneven surfaces.

Quality control is a key differentiator among masking tape manufacturers. Reputable companies implement strict testing procedures to evaluate adhesion, tensile strength, temperature resistance, and removability. Consistency across batches is essential, especially for industrial customers who rely on predictable performance in large-scale operations. Certifications and compliance with international standards further enhance manufacturer credibility and market acceptance.

Sustainability has become an increasingly important focus in the masking tape industry. Many manufacturers are now exploring eco-friendly materials, such as responsibly sourced paper backings and solvent-free adhesives. Reducing waste, improving recyclability, and lowering carbon footprints are priorities as customers and regulators push for greener solutions. Manufacturers that invest in sustainable practices often gain a competitive advantage in environmentally conscious markets.

Globalization has also shaped the landscape of masking tape manufacturers. While some companies operate large-scale facilities serving international markets, others cater to regional or niche demands. Customization, private labeling, and flexible production volumes allow manufacturers to serve distributors, retailers, and industrial clients effectively.

Masking tape manufacturers play a vital role in supporting industries such as construction, automotive, painting, packaging, electronics, and DIY home improvement. Masking tape is a pressure-sensitive adhesive tape designed to be easily applied and removed without leaving residue or damaging surfaces. Its versatility and affordability have made it an essential consumable across both professional and consumer markets.

Manufacturers of masking tape focus heavily on material quality, adhesive performance, and application-specific design. Most masking tapes are made from crepe paper or similar paper-based backings, coated with rubber-based or acrylic adhesives. The choice of adhesive determines key properties such as temperature resistance, adhesion strength, clean removal, and suitability for indoor or outdoor use. High-quality manufacturers invest in research and testing to ensure consistent performance across varying surfaces like wood, metal, glass, and painted walls.

The global masking tape manufacturing sector includes large multinational corporations as well as regional and niche producers. Large manufacturers typically offer a broad portfolio, including general-purpose masking tape, high-temperature automotive tape, painter’s tape with UV resistance, and specialty tapes for electronics or industrial uses. These companies benefit from advanced production facilities, automated coating lines, and strong distribution networks that allow them to serve international markets efficiently.

Smaller or specialized masking tape manufacturers often focus on customization and niche applications. They may produce tapes with specific widths, colors, adhesion levels, or temperature tolerances tailored to customer requirements. This flexibility is especially valued in industries such as automotive refinishing, aerospace, and precision electronics, where performance standards are strict and application conditions are demanding.

Sustainability is becoming an increasingly important focus for masking tape manufacturers. Many companies are exploring eco-friendly paper backings, solvent-free adhesives, and recyclable packaging to reduce environmental impact. Compliance with environmental regulations and industry standards has also become a competitive differentiator, particularly for manufacturers supplying global clients.

Innovation remains a key driver in the masking tape market. Manufacturers continuously work to improve clean removal, reduce edge bleed during painting, enhance durability, and increase resistance to heat and moisture. Advances in adhesive chemistry and coating technology have enabled the development of tapes that perform reliably under extreme conditions while remaining easy to use.

Pressure-sensitive adhesives have become one of the most versatile bonding technologies used across packaging, manufacturing, and labeling industries. These adhesives deliver instant tack and long-lasting strength without requiring heat, curing, or complex application systems. Today’s industries from FMCG and logistics to pharmaceuticals and electronics depend on pressure-sensitive adhesives for seamless performance and consistent results.

Mahisa Packaging Systems LLP provides precision-engineered adhesive systems that enhance production speed, reduce manual handling, and ensure clean, accurate application. Whether used in tapes, protective films, labels, or carton sealing processes, pressure-sensitive adhesives deliver a perfect balance of flexibility and durability. Their ability to maintain adhesion under pressure, temperature changes, and high-speed movement makes them ideal for automated packaging lines.

Pressure Sensitive Adhesives Market Overview

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The increasing usage of resins such as silicone polymers, polyisobutene, and elastomers, generally synthetic rubber as the base polymer owing to its functionality and durability, in various end-use sectors will also substantially drive the demand for PSAs. Nitrocellulose adhesive, hydrogenated hydrocarbon resins, and ethylene-vinyl acetate are the thermoplastic resins generally employed in pressure-sensitive adhesives. Moreover, the increasing usage of bio-based pressure-sensitive adhesives and advancements in pressure-sensitive adhesive tapes is expected to offer enormous market expansion opportunities and boost the pressure-sensitive adhesives (PSA) industry in the projected time frame.

Impact of Covid-19

The COVID-19 pandemic and its disruption to several manufacturing activities declined the growth of the pressure sensitive adhesives market in the year 2020. Due to the supply chain disruption and insufficient labor, the manufacturing activities of the packaging, automotive, and electrical and electronic industries were set at a pause which affected the market growth. Furthermore, considering the new government norms and reopening of several industries, it is presumed that the market for pressure sensitive adhesives will return to normal conditions.

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Report Coverage

The: “Pressure Sensitive Adhesives Market Report — Forecast (2024–2030)”, by IndustryARC, covers an in-depth analysis of the following segments of the pressure sensitive adhesives Market.

By Formulation: Water-based, Solvent-based, Hot Melt, Others

By Resin Type: Elastomer (Natural and Synthetic), Acrylic, Silicone, Ethylene-Vinyl Acetate, Polyvinyl Ether, Polyisobutene, Polybutadiene, and Others

By Application: Tapes, Labels, Graphics, and Others

By End Use Industry: Construction, Automotive, Electronics, Medical and Healthcare, Paper, Furniture, Renewable Energy, Wood Working, and Others

By Geography: North America (USA, Canada, and Mexico), Europe (UK, Germany, Italy, France, Spain, Netherlands, Russia, Belgium, and Rest of Europe), Asia Pacific (China, Japan, India, South Korea, Australia and New Zealand, Taiwan, Indonesia, Malaysia, and Rest of Asia Pacific),South America (Brazil, Argentina, Colombia, Chile, and Rest of South America), and RoW (Middle East and Africa)

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Key Takeaways

Asia-pacific region dominated the pressure sensitive adhesives Market due to the rising government investments in the healthcare, electronics, and construction and infrastructure segments in countries such as China, India, South Korea, and Australia.

Current product innovations to improve modulus of elasticity and rigidity are expected to broaden the application range of pressure sensitive adhesives in structural applications and drive the growth of the market in the projected period.

Rising demand for silicone polymers based pressure sensitive adhesive (PSA) in the electronic and medical industry will further drive the growth of the pressure sensitive adhesives market.

Low adhesive strength provided by the pressure-sensitive adhesives (PSA) would further affect the growth of the market over the forecast period.

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Pressure Sensitive Adhesives Market Segment Analysis- By Resin Type

Acrylic resin held the largest share in the pressure sensitive adhesives market in 2020. Acrylic PSAs are widely employed in a variety of applications due to the saturated nature of the polymer and its subsequent oxidation resistance. Also, the acrylic PSAs have good physical properties in general for a wide range of long-term exterior applications. Owing to its attractive properties such as non-flammable, easy to handle, low level of contamination, little tendency to migrate, good resistance to sunlight, oxygen and heat, and offer adhesion, cohesion and tack, the demand for acrylic resins is anticipated to rise. With the increasing demand for acrylic resin, the market for pressure sensitive adhesives will also increase, which will further drive the market growth in the forecast period.

Pressure Sensitive Adhesives Market Segment Analysis- By Application

Tapes held the largest share in the pressure sensitive adhesives market in 2020. Rising demand for tapes owing to its low cost and ease of use when compared to traditional methods is estimated to uplift the growth of the market. Due to the advantageous properties of pressure sensitive adhesives tapes such as reduced assembly time, vibration dampening and noise reduction eliminates the need for surface refinishing, and others has raised the demand for these tapes in various end use industries. Moreover, pressure sensitive adhesive tapes do not require the use of a water, solvent, or heat to activate. The amount of pressure used to apply the adhesive to the surface has a direct impact on the bond. Rising demand for polypropylene tapes owing to its flexibility and strength, and good low temperature characteristics will further drive the market growth. Thus, rising demand and production for pressure sensitive adhesives tapes is estimated to drive the pressure sensitive adhesives market growth over the forecast period.

Pressure Sensitive Adhesives Market Segment Analysis- By End Use Industry

The packaging sector held the largest share in the pressure sensitive adhesives market in 2020 and is projected to grow at a CAGR of 6% during the forecast period 2021–2026. There are two types of packaging namely flexible and rigid, pressure sensitive adhesives (PSAs) are used in these packaging depending on the application’s suitability. These adhesives are used in the packaging of electronics and electrical devices, hygiene and medical packaging, drug delivery packaging, construction sector transit packaging, automotive-related logistics packaging, and consumer and industrial goods packaging, among others. Furthermore, the increasing use of packaging tapes such as polypropylene tapes in a variety of applications including packaging transport, cartons, goods, warehousing, and logistics is estimated to uplift the market growth. PSAs are used in packaging sectors to improve consumer appeal through graphics. Therefore, the pressure sensitive adhesives market is estimated to see an upsurge over the forecast period with the growing packaging industry.

Pressure Sensitive Adhesives Market Segment Analysis– By Geography

The Asia Pacific region held the largest share of more than 39% in the pressure sensitive adhesives market in 2020. Globally, the region’s growth in the market is mainly due to strong economic growth and heavy investments in the packaging, construction, automotive, and electronic industries. Also, the rising adoption of various resins such as polyisobutene, silicone polymers, and elastomers in emerging economies has uplifted the market growth. APAC is increasing in importance as a worldwide trade and business hub. The market for pressure sensitive adhesives is expected to rise as government investments in many medical and electronic projects increase in countries such as China, India, Japan, and South Korea. The Union Cabinet authorized the production-linked incentive (PLI) plan in ten critical industries (including electronics and white products) on November 11, 2020, in order to strengthen India’s manufacturing capabilities, increase exports, and promote the “Atmanirbhar Bharat” program as per the India Brand Equity Foundation. Thus, such initiatives taken by the government for new projects will raise the demand for pressure sensitive adhesives market in the forecast period.

Pressure Sensitive Adhesives Market Drivers

Increasing Demand for Bio-based Pressure Sensitive Adhesives

Plant-derived resources are used as a raw material in bio-based PSAs. The biomass content of a bio-based material used in an adhesive product is expressed as a percentage (dry weight basis). Also, the bio-based PSAs are considered “carbon neutral” because their plant-derived raw materials absorb the same amount of CO2 during production as they emit when incinerated at the end of product life. Additionally, there is no overall increase in greenhouse gases that can cause global warming, resulting in significantly lower CO2 emissions when compared to traditional, purely petroleum-based formulations. Furthermore, most of the raw materials used for conventional PSAs are derived from fossil fuels, which are limited in supply. Bio-based PSAs can help reduce the demand for petroleum sources by replacing them with renewable plant-based materials. Thus, due to the above mentioned factors the demand for bio-based PSAs is predicted to rise, which would further drive the growth of the pressure sensitive adhesives in the projected period.

Rising Demand from the Electronics Industry will Lead Towards the Growth of the Market

For shock absorption, thermal and electrical conductivity, electromagnetic shielding, and optical characteristics, among other factors, pressure-sensitive adhesives (PSA) are increasingly being utilized in the electronics industry. Because of its high transparency, weather resilience, heat resistance, and adhesion strength, acrylic and synthetic rubber PSA composed of hydrogenated hydrocarbon resin is widely used in the display, mobile phones, and automotive applications. PSA also provides higher processability than liquid-type adhesives since it can stick to three-dimensional substrates without the need for a hardening process. With the development of new innovative products the market for pressure sensitive adhesives is estimated to rise. For instance, in 2020 DELO has developed adhesives that has similar properties to (double-sided) adhesive tapes but is applied in liquid form and that can be extensively used in the electronic applications such as smartphone speakers or display frames. Growing demand of pressure sensitive adhesives in the electronics industry is therefore expected to drive market growth during the forecast era.

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Pressure Sensitive Adhesives Market Challenges

Low Adhesive Strength will Hamper the Market Growth

The main challenges faced by the pressure sensitive adhesives (PSAs) are that the adhesive strength (shear and peel) is low and that it is generally sensitive to high temperatures and solvents. As a result, most pressure sensitive adhesives are unsuitable for high strength or structural applications. They are frequently used with substrates that are relatively weak, such as paper or film. Pressure sensitive adhesives are also unsuitable for rough surfaces and are relatively costly in terms of cost per bond area. Thus, due to the above mentioned properties the market growth for pressure sensitive adhesives (PSAs) is estimated to face challenges in the upcoming years.

Pressure Sensitive Adhesives Market Landscape

Technology launches, acquisitions, and R&D activities are key strategies adopted by players in the pressure sensitive adhesives market. Major players in the pressure sensitive adhesives market are Henkel AG & Company KGAA, Arkema Group, The Dow Chemical Company, H.B. Fuller, Avery Dennison Corporation, Sika AG, 3M Company, Scapa Group, and Ashland Inc., among others.

Acquisitions/Technology Launches

In May 2021, with the planned acquisition of Edge Adhesives Texas, a complementary asset in pressure sensitive adhesives and hot-melt adhesive tapes for residential construction, Arkema Group increased its Bostik offering of high performance adhesives in the United States.

Key Market Players:

The Top 5 companies in the Pressure Sensitive Adhesives Market are:

Henkel AG & Co., KGaA.

Arkema Group

Dow Chemical Company

H.B. Fuller

Sika AG

Pressure Sensitive Adhesives Market size is forecast to reach US$ 9.5 billion by 2026, after growing at a CAGR of 6.5% during 2021-2026. 

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