Increase Traffic Flow With PPC
There are many different services available to help you enhance the traffic flow to your website, the two main ones are search engine optimisation (SEO) and pay per click (PPC).
Search engine optimization works with the organic listings of the search engines and with the techniques and methods in place a website will increase in ranking which will lead it to an increase in traffic flow.
Pay per click is very different to this in that it is in the paid listings as an advertisement. What makes this different to other advertisements is that it offers a much higher return on investment (ROI). If you were to place an advert on the TV or radio not only would you be paying for it in advance but you would not be guaranteed traffic to your website for that money, this is often a much more costly way of advertising your website. PPC guarantees that you only pay when you receive traffic to your website this is because you pay for your advertisement each time it is clicked on and someone is linked through to your website. You do not need to worry about any one draining your account because the search engines will recognise if a lot have clicks have come from the same place and will not charge you for them all as it will be obvious to them that this is not someone who is interested in your website.
Managing a PPC campaign is not difficult when you get PPC management services in place, with a PPC manager you can be assured that your campaign will be run correctly to give you the very best chance of gaining traffic through your advertisement. A PPC manager will be able to help you set up your campaign, they will help you decide how much you wish to spend on your campaign along with helping you choose which keywords to target and use within your advertisements. Your PPC advertisement will be displayed on the right hand side of the search engine in the paid listings while the organic listings take up the majority of the page.
You can try and run your own PPC campaign but without the help from the experts it is easy to make mistakes especially with choosing your keywords for example no shop should use the keyword 'shop' or 'store' on its own, there are hundreds of different results which could appear and your advertisement may appear to someone who isn't interested in what you are looking for which means you are spending money on a visitor who is not interested in what you offer. If you choose your keywords wisely such as 'shoe store London' or 'shoe shop London' you have a much higher chance of having the traffic you want to target directed to your website.
By choosing the right keywords you can reach your target market without having to aim your advertisement at a wide range of different audiences which is required for TV and radio advertisements. With TV and Radio advertisements you have no idea who the audience will be and so you need to generalise your advertisement so that it will catch the attention of the general audience as long as your target market, this is why PPC advertising is of a much bigger benefit for you. There is a much bigger chance and a greater amount of traffic directed to your website when you have PPC in place rather than using the more traditional advertising methods such as TV and radio, making it a more financially viable way of advertising your company.
