#ppc software

There are multiple PPC tools which help an advertiser in managing their Google Ads campaigns. These tools help users in various steps like competitive research, budget estimation, landing page optimization etc. We would be listing out the popular and useful tools for you in the following section.

PPC Tools for Keyword Research

Keyword research is a must before setting up your campaign. It helps in identifying and prioritizing the keywords which will be part of your ad campaign. It is a time consuming and elaborate processes and the PPC tools mentioned in the following section helps in reducing the effort to find the best keywords.

AdNabu

AdNabu can automate the keyword research for you. When you enter your landing page, AdNabu will automatically suggest relevant keywords which can be used to advertise the page. You can then select them as well as add new keywords. AdNabu will also automatically discover new long tail keywords from this initial set of keywords.

Google keyword planner

Google Keyword Planner is a free Google Ads tool for advertisers. It is like a workshop for building new campaigns or expanding existing ones. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.

Keywordtool.io

Keyword Tool is one of an alternative to Google Keyword Planner. Keyword Tool helps to discover new long-tail keywords related to any topic.

Google.com in an Incognito Window

You can discover auto fill opportunities while searching in an incognito window. This will bring up that all-familiar list of auto fill options, many of which can help guide your keyword research. The incognito ensures that any customized search data Google stores when you’re signed in gets left out. Incognito may also be helpful to see where you truly rank on a results page for a certain term.

Google Trends

Google trends show how often a particular search term is used by users relative to the total search volume across various regions of the world.

BuzzSumo

BuzzSumo majorly helps an advertiser by in identifying & analyzing what content performs best for any topic or competitor. Buzzsumo allows you to find the most shared content on a given topic/keyword or from a specific domain. You can choose the type of content you want (article, info-graphics, videos, etc.) and you can sort results by the major social network.

PPC Tools for Competitive Research

Competition research helps you to understand competition’s acquisition strategy and sometimes their business strategy. Knowing about your competition helps in formulating your strategy. With the valuable information about your competition, you can estimate your budget and other critical information. Following are the tools which would be helpful in competition research.

SEMrush

SEMrush helps to find top organic and paid competitors for a particular keyword in Google Search. It also helps you to find your competitors based on your target keywords. With that, you can identify the keywords your competition is targeting and corresponding ad copy.

SpyFu

The main value proposition of SpyFu is to see or to "spy on" the keywords that competitors use and improve SEM and SEO strategies based on those. It also gives the cost per click and search volume statistics on keywords and uses that data to approximate what websites are spending on advertising. It also has a cool feature to download all of your competitors’ keywords.

iSpionage

iSpionage is easy-to-use competitive intelligence tool. It provides accurate, up-to-date competitive intelligence information. It allows you to gain insight into competitors’ effective keywords, ad copies, and ad budget.

PPC Tools to Optimize Landing Pages

The landing page is the web page on which a potential customer reaches after clicking an advertisement. According to Compete.com, there is a no faster, more efficient way to improve your return on PPC advertising spend than by improving your landing pages. In fact, it is possible that your competitors could be generating five times the ROI as you are with comparable messaging and spending. Following are a few tools which will help you to improve your landing page experience :

Unbounce

Unbounce comes readily available with dozens of landing page templates and allows you to create your own templates. It is also integrated with HubSpot and Mail Chimp which helps in automating the engagement with the acquired leads.

Instapage

Instapage offers almost all of the same important content builder features as Unbounce. It allows you to drag and drop elements in and out of your page, as well as to edit them just by clicking on them. You can quickly launch a page and easily replicate pages to A/B test and optimize for conversions.

VWO- Visual Website Optimizer

If you’re looking for a tool that has plenty of analyzing resources built, VWO is the best option. The landing page analyzer will give you specific data highlighting what works and what doesn’t. It has the same features as others - a Visual Editor to modify landing pages without having to know any coding.

Useful Miscellaneous PPC Tools

Google Analytics

Google analytics tools are the most critical tool for any online advertiser. Understanding the tool and using it to your advantage, can make or break your company. You should be able to see basic data out of the box like sessions, time spent etc. On deeper analysis, you will be able to understand the user behavior which helps make better ads and landing page for better conversions.

Google Ads app

The Google Ads app helps you stay connected with your ad campaigns from anywhere, using your Android smartphone. You can easily view your ads’ performance on the go with this simplified companion to your desktop account.

Conclusion

The best PPC marketing software is one that runs itself. It’s true. Marketing software only succeeds if they’re hands-free, requiring very little monitoring but delivering great results day after day. It also generates good revenue, justifying the initial time and effort put into setting it up.

Pay Per Click Software effectively puts you miles ahead of the competition while still keeping your head in the game. Today’s PPC software has the ability to automate tedious tasks that once frustrated the life out of marketers having to navigate Google Ads and Google Analytics in hopes of some results. Using this software, marketers can take their hands off the wheel while still having complete control over every nuance of the software and managing PPC results.

Why you need PPC Software to Drive Success

Investing in great PPC software can give you a bang for your buck, as they automate tiresome processes while keeping the reins in your hands. Using PPC software has been shown to have measurable benefits, not least because of the invaluable analytical insights it provides about the health and success of your PPC campaign(or other ads campaigns).

Here’s why you need PPC Software:

Need#01: Saves time on keyword research

One of the most time-consuming requirements while setting up PPC campaigns is finding the right and relevant keywords. Good PPC software take this off your hands, automating the process of finding high-volume, long-tail keywords to choose from for your campaigns.

Need#02: Manage multiple PPC advertising platforms

In a single spread, PPC software allows you to manage ads across multiple platforms including Bing, Facebook, and Twitter. Due to this tool, there’s no need to switch between platforms to keep track of campaigns, which could prove to be cumbersome and financially taxing.

Need#03: Boost ROI

Another perk of investing in a PPC tool is that many sub-tools built into them are efficient in boosting ROI. Even the more basic software has performance grading features as well as identification of high- or low-performing keywords which may cause leaks in ad campaigns’ budget.

Need#04: Reduce costs

Managing PPC campaigns requires accounting for a separate marketing budget altogether, including costs of SEO experts, research and implementation. Hiring external agencies to prepare strategies from scratch could also prove to be quite an expensive endeavor for low-budget setups.

Need#05: Channel keywords into groups

To be able to craft effective strategies, it’s important to narrow down on keywords and streamline them into groups. Based on these, ad groups can be created that specifically target search terms keyed into search engines by users who may be interested in your products or services.

Where you May Experience Hurdles

Starting off with a PPC software is not without its hiccups. As with anything that involves automation, even PPC software can do more harm than good when not used in the right manner. For basic and more complicated automated tasks, a PPC software will easily take some load off your shoulders. When it comes to PPC advertising analysis and strategy-making, however, it’s always important to look at PPC software as a supplementary aid to SEO experts.

Automated software works largely on structures that have been outlined for it, so it is crucial that the steps and requirements fed into the tool are bullet-proof in the first place– only then can positive results come of it.

Keyword Research and Organization– the Linchpin of PPC software

For a Google Ads campaign to be effective and returns-oriented, keywords are key– the more relevant they are, the more likely your campaign will succeed. To a certain extent, the right keywords can be manually picked out, streamlined, used in-text ads and monitored. However, imagine if this number goes up to a few hundred or even thousands– you’d be swamped.

It’s also worthy to consider the thousands of search terms that are entered into. Search engines every day– chances are many of them are highly relevant to your campaign, but searching for these ones specifically is an uphill task. Ignoring these terms could hurt your campaign, too, because in effect you’re wasting potential leads to your landing pages and falling far below the quality score you could’ve gotten with an organized, automated keyword tool.

This is where PPC software can come in. The software can analyze and implement thousands of relevant search terms in one go, without the need for manual intervention. A good PPC software will allow you to gather these keyword insights as well as proffer automated keyword suggestions, making it that much easier to identify match type keywords of any kind.

PPC software ties in seamlessly with your Google Ads PPC account, while will help you create ad campaigns within a few clicks. Using the suggested keywords, you can put together a campaign that’s further set to your requirements, to deliver the results you desire.

This also reduces the need for switching between multiple accounts– as all your data and capabilities are spread across one dashboard, you’re more likely to spend good time in actually making campaigns and tracking results than wasting it on navigating between tabs and software.

PPC Software as a Bridge Between Machine Control and Planning

Success with pay-per-click automation means, at the correct moment and with the correct instruments, automating the correct elements of your PPC campaign. Personal decision making is aided, never hindered, by any award-winning successful PPC software. While it’s easy to set up, there are always people on hand to help you navigate the software and answer technical questions before you make important decisions.

It doesn’t matter how small or large your business is– the beauty of PPC software that it’s as granular and as scalable as you want it to be. It reduces the need for human resources, allowing companies to carry out efficient budget management without having to look at external agencies, get freelancers on board or even consider hiring internal personnel dedicated to this.

Jumping into any new software or process of management requires a lot of thought we understand this, so we’re excited to have you test out our PPC Software in two ways:

Sign up for a free trial.

Schedule a live demo

What the Free Trial Entails

Put simply, it’s the best way to see our PPC software in action without committing to it. We understand how hard it is to balance several factors to ensure the health of a campaign, and rushing into a decision could do more harm than good later.

With our free trial, you can get 14 days of full control over the PPC software to tinker and play around with– no credit card required.

We’re confident that once you get the hang of the software, you’ll see how many benefits you can reap with its use and be excited yourself to integrate it into your marketing structure. The core benefits are many, including ad testing and process understanding, but the ripple effect of integrating this software will be just as positive.

There are other experiments you can run while signing up for a free trial. If you’d like to see how the PPC software fits in with SEO marketing campaigns, all you have to do is request one of our experts to give you a demo. If you’d like to do a little research on the ecosystem of digital marketing on your own, have a look at our helpful demo videos and Knowledge Base.

To understand how this software worked for other clients (hint: it worked wonders), our handy case studies will explain the process and the results.

Answering Frequently Asked Questions

There are probably a lot of questions running through your head, so we’ll take a leap and answer a few to get the ball rolling:

1.Choosing the right plan

We offer three separate plans, based on what your needs and budgets are. While signing up for a free trial, you can consider the pros and cons of each package to deem what’s the best fit for you.

The ‘Evolve’ plan packs the highest number of features and is targeted at multi-store businesses. For start-ups and SMEs looking to get started or slowly expand, the ‘Growth’ and single-store ‘Evolve’ plans are perfect.

2.Upgrades or downgrades

If once you’ve settled for a plan, you believe its features aren’t broad enough for you, or even that they’re too broad, don’t worry. All you have to do is raise a ticket and we’ll prioritize looking into the same for you.

3.Getting in touch

We’re always on hand to help you during your trial period, when you want to upgrade and during your plan period. To schedule a demo, follow through this link and book an appointment with one of our experts. If you just have quick questions, drop us a line over email or chat– we’ll respond to you within a day.

4.Learn more about the software

If you’re looking to test the waters first and read up on our software, our Knowledge Base will come in very handy. It’s also where you’ll find more information on our free trials, documentation and the more technical features of the software.

Best PPC Software Tools in 2022 If you are searching for software that will help you boost your digital marketing campaigns, your search ends here. This critique will provide you will all the info you need about the best PPC software tool you can use in 2022. What’s more, we’ll also help you understand why choosing an ideal PPC software is good for your business.

If you want to improve your PPC performance, try these five Google ad improvements and see how PPC tools can change the game.

Create a solid account structure

A good account structure is a foundation for achieving excellent PPC performance. The following are the first things to look at while investigating a new client account:

1.What is the total number of keywords in each ad group?

2. What is the total number of ads in each ad group?

3. How relevant the keywords and advertising within each category are to each other.

Far too frequently, users dive into creating their accounts without a clear vision, resulting in a massive, confused mess.

Further, Make a list of negative keywords.

This should go without saying, but constantly expanding and monitoring your negative keyword lists will help you save money and get better results (particularly if you're utilizing broader match types!). If negatives aren't set up properly, it's very easy to squander a lot of money on searches that aren't connected to your organization.

Of course, the most effective way to spot negatives is to check what people are putting into Google to bring up your adverts.

Keep in mind that it's also crucial to ensure that negatives aren't restricting terms that could be useful to your account, so double-check your existing negative lists.

Stop using keywords that aren't performing well.

How can you tell if a keyword isn’t performing well?

First, make sure it's been operating for long enough to gather sufficient data to make this conclusion. If a term has only been running for a few days, allow a little more time to collect data before pausing it.

Also, before pausing a keyword, do your homework. Investigate why the keyword isn't doing as well as it should. Here are a few examples that are frequently encounter:

The offer for the keyword is insufficient. Check the CPC on page 1 and the top of the page bid estimate to make sure your bids are competitive.

 The keyword has a low volume of searches. If your term isn't generating much traffic despite your high bidding, it could be too long tailed or simply a phrase that users aren't looking for. To de-clutter your account, It’s highly recommended to pause these terms. It's also a good idea to put a stop to keywords that earn a lot of impressions but few or no clicks, as this can affect your click-through rate and Quality Score.

 Either the match type is too broad or too narrow. If a broad term's volume is high, but its click-through rate, conversions, and other metrics are low, pause it and replace it with a keyword that has a more restrictive match type.

Improve Ads and Write New Ad Content

You have a problem if you aren't always tweaking your ad text! Superior ad wording is an important step in attracting visitors to your website. Searchers will not click on your ads if they are not appealing and related to your keywords, leading to less traffic to your site.