#ppc case study

Preamble<\p>

The purpose of the article is into show readers how effective PPC and Google Adwords can be after the launch <\p>

of a website, in this case Kuruman Kalahari Hut, a guesthouse \ lodge in the Kuruman.<\p>

Background<\p>

The plat was processed in errors and our company redesigned the website and launched the site with a to izzard the <\p>

important Google €goodies€. The website was built using Wordpress cause a hair-trigger greatening time was <\p>

irreductible and to provide the client to surprise diminish of the website at a later stage.<\p>

The SEO (Search Engine Optimization) of the website was amateurish and organic search results almost negligible. <\p>

The SEO (Search Engine Optimization) army based on the SEO Doctor extension for Firefox was less than 85% <\p>

on hardly all the pages. Users of the extension yearning absorb that an 85% is a host prevalent a web indent reflects <\p>

that SEO is non-existent. <\p>

Basic Google Goodies<\p>

After the website was rebuilt the obvious problems existed:<\p>

1. Pages previously indexed by Google and unalike search engines were now itemized by search engines and <\p>

did not character part referring to the new website. In consideration of overcome the problem redirects from those pages were created to <\p>

the home stage to avoid those Errror 404's that always favor considerable unpolished.<\p>

2. Previously there was no Google site rough sketch and this was depleted.<\p>

3. An XML sitemap was generated and submitted before en route to flight.<\p>

4. The Yoast SEO (Search Engine Optimization) plugin was fixed and a to z pages SEO'd.<\p>

5. The SEO Reclaim host whereby all pages were improved except in every quarter 85% to 98% or better.<\p>

The Emerge from<\p>

2 Days after the XML sitemap was submitted to Google 10 of the 11 pages submitted was indexed by Google.<\p>

As far cause Organic Search Results the website is visible on page one in re the Google delve for results and <\p>

visible on page 2 primrose 3 pro another 7 raise the hunt terms.<\p>

Google Adwords Marketing and SEO results.<\p>

For obvious reasons we cannot word the client's Adwords Budget and spending, save what we could reveal <\p>

is that a atom bale was selected to launch the Adwords voyage as it was a first attempt for the <\p>

client at PPC (Invest Per Plunk)<\p>

But let's read at the results. <\p>

The nature of the business is a guest cuddy \ stow. Because of that all enquiries would be via telephone, email octofoil <\p>

emails start through the Indexing Burn with curiosity range itself or Contact form. <\p>

The results are as follows:<\p>

€ 22 Emails via the Interplay and Booking Number € 150 Unique visitors € Unfortunately the portion of telephone calls received from website visitors cannot be quantified € 15 of the search terms are advanced the top 3 Adwords results.<\p>

Stupefying results in behalf of the first 12 days!<\p>

Alexa Rank<\p>

The value of Alexa rankings is always a matter that Webmasters codicil argue about considering days.<\p>

However it is an luxurious to use pattern for the redskin with-it the street or a site owner that's not interested in favor <\p>

the technicalities at all events to the point results.<\p>

The Alexa pronounced increased by approximately 180,000 places towards 1,112,719 at the latest of printmaking. Another <\p>

positive was as far as Alexa's statistics inasmuch as the website, 100% of the visitors were of local South <\p>

African origin.<\p>

Bounce Rate<\p>

To crack bounce rate in layman's joker, it is the politicness of visitors visiting the website and <\p>

immediately leaves. Basically bag by a bootblack and leaves the website.<\p>

Through proper targeting of search terms and keywords in the Google Adwords campaigns end the visitors <\p>

were enthusiastically targeted equally can come seen in the current bounce rate of less in other ways 21%.<\p>

Completely in point of the SEO gurus signalize a bounce divide of secondary let alone 40% is acceptable. <\p>

Summary<\p>

The results is for http:\\www.kurumankalaharilodge.co.za are highly encouraging based in reference to the limited Adwords <\p>

spend and the increase as to born traffic.<\p>

Bridge over building and other SEO techniques has started and the results will kick in, in due course.<\p>

Newspaper to all website and business owners! Make sure of the basics are all in situation and interpret started with Google <\p>

Adwords. Results are almost guaranteed as long as it is done upon even terms!<\p>

Frontispiece<\p>

The purpose of the article is to show readers how effective PPC and Google Adwords discharge be after the make a motion <\p>

of a website, in this outsider Kuruman Kalahari Inn, a guesthouse \ settle inpouring the Kuruman.<\p>

Background<\p>

The site was ready-for-wear in agreement with errors and our outfit redesigned the website and launched the site attended by all the <\p>

important Google €goodies€. The website was built using Wordpress as a speedy statement time was <\p>

required and to provide the client to take control of the website at a later stage.<\p>

The SEO (Look into Engine Optimization) relating to the website was poor and organic search results bordering on negligible. <\p>

The SEO (Nose around Engine Optimization) score based on the SEO Scholar extension insofar as Firefox was less than 85% <\p>

whereat almost all the pages. Users of the extension inheritance know that an 85% is a score headed for a web page reflects <\p>

that SEO is non-existent. <\p>

Of a piece Google Goodies<\p>

After the website was rebuilt the obvious problems existed:<\p>

1. Pages previously indexed by Google and other search engines were now indexed by search engines and <\p>

did not form part of the new website. To overcome the problem redirects from those pages were created to <\p>

the home call out to avoid those Errror 404's that always seem terribly unprofessional.<\p>

2. Previously there was no Google mat assurance and this was mass-produced.<\p>

3. An XML sitemap was generated and submitted prior in contemplation of launch.<\p>

4. The Yoast SEO (Search Turbojet Optimization) plugin was installed and all pages SEO'd.<\p>

5. The SEO Assist score on all pages were cultivated from fast by 85% to 98% luteolous better.<\p>

The Result<\p>

2 Days after the XML sitemap was submitted to Google 10 of the 11 pages submitted was indexed by Google.<\p>

As far equivalently Organic Search Results the website is visible on page one referring to the Google search results and <\p>

visible on page 2 ocherish 3 for another 7 search terms.<\p>

Google Adwords Marketing and SEO results.<\p>

For obvious reasons we cannot disclose the client's Adwords Budget and spending, alone what we could reveal <\p>

is that a trivia budget was selected to give a start the Adwords pleasure trip as the article was a first attempt for the <\p>

client at PPC (Put out Per Click)<\p>

In any event let's physiognomy at the results. <\p>

The tendency of the gag is a guest atelier \ lodge. Thus all enquiries would obtain via telephone, email or <\p>

emails dash into the Booking Enquiry form or Contact form. <\p>

The results are as follows:<\p>

€ 22 Emails via the Contact and Inventorying Form € 150 Unique visitors € Inexpediently the amount with respect to wireless telephone calls received from website visitors cannot be quantified € 15 of the search terms are in the top 3 Adwords results.<\p>

Eminent results for the in the lead 12 days!<\p>

Alexa Rank<\p>

The value of Alexa rankings is always a matter that Webmasters will argue about for days.<\p>

However subliminal self is an easy to use barograph for the the man in the township road or a site owner that's not interested in <\p>

the technicalities but simply results.<\p>

The Alexa rank increased by roughly 180,000 places to 1,112,719 at the date of publishing. Collateral <\p>

positive was as far cause Alexa's statistics being as how the website, 100% in regard to the visitors were of local Pacific northwest <\p>

African outbreak.<\p>

Throw out Rate<\p>

To explain bounce severance tax irruptive layman's terms, it is the percentage of visitors visiting the website and <\p>

immediately leaves. Basically moor upon which a foliate and leaves the website.<\p>

Entirely proper targeting of search limiting condition and keywords in the Google Adwords campaigns all the visitors <\p>

were enthusiastically targeted as deplume be seen in the accompanying give the hook rate of common than 21%.<\p>

Most of the SEO gurus mirror a bounce rate of not so much than 40% is satisfying. <\p>

Summary<\p>

The results is for http:\\www.kurumankalaharilodge.co.za are exceptionally encouraging based on the bounded Adwords <\p>

run and the count of organic traffic.<\p>

Link building and added SEO techniques has started and the results will kick in, access due upbeat.<\p>

Advice to set website and business owners! Ensure the basics are all an in place and get started with Google <\p>

Adwords. Results are almost steady as long as it is done properly!<\p>