#poweredbytriumph

Distinctive and dynamic new colour choices are on the way across the Roadster, Rocket 3 and Tiger and Tiger Sport line-ups for Model Year 2024, all available to order now. Bold colour schemes for Speed Triple 1200 RS and Trident 660 -   Speed Triple 1200 RS £15,795 OTR o     Carnival Red NEW (+£300)  o     Matt Silver Ice o     Sapphire Black -   Trident 660 £7,895 OTR o     Jet Black & Triumph Racing Yellow NEW (+£300)  o     Silver Ice & Diablo Red o     Matt Jet Black & Silver Ice o     Sapphire Black Sophisticated colour scheme for both Rocket 3 models -   Rocket 3 R £21,995 OTR o     Sapphire Black & Carnival Red with Silver Ice NEW (+£600) o     Matt Silver Ice o     Sapphire Black -   Rocket 3 GT £22,695 OTR o     Sapphire Black & Carnival Red with Silver Ice NEW (+£600)  o     Sapphire Black Tigers sport striking new schemes  -   Tiger 850 Sport £10,095 OTR o     Graphite & Jet Black NEW o     Graphite & Diablo Red -   Tiger Sport 660 £8,945 OTR o     Snowdonia White & Jet Black NEW o     Jet Black & Graphite NEW (+£100)  o     Korosi Red & Graphite BOLD COLOUR SCHEMES FOR SPEED TRIPLE 1200 RS AND TRIDENT 660

Speed Triple 1200 RS The ultimate performance naked sports bike is now available in three stylish colourways, including an all-new striking and dynamic Carnival Red scheme, alongside contemporary Matt Silver Ice and Sapphire Black options, all complemented by distinctive silver RS graphics. The bright new scheme includes a Carnival Red fuel tank, headlight finisher, side panels, rear bodywork, seat cowl and belly pan and natural carbon front mudguard, finished with Aluminium Silver RS graphics.

Trident 660 Triumph’s sporty and agile triple-powered Trident 660 gains a striking new colour option for 2024, with a Jet Black and Triumph Racing Yellow scheme. It features the distinctive Triumph logo tank design, just like the existing Silver Ice and Diablo Red, and popular Matt Jet Black and Silver Ice options. A classic Sapphire Black option completes the four colour line-up. The new scheme features a Jet Black fuel tank, headlight bezel and front mudguard, plus a dramatic Triumph Racing Yellow radiator cowl, rear bodywork and mudguard graphic. SOPHISTICATED NEW COLOURS FOR TRIUMPH’S ROCKET 3 LINE-UP

Rocket 3 R  The ultimate muscle roadster is now available in three sophisticated colour options; Matt Silver Ice, a classic Triumph Sapphire Black, and a stunning new Sapphire Black and Carnival Red scheme with Silver Ice detailing.   The new Sapphire Black fuel tank features a Carnival Red infill with a Silver Ice coachline graphic, as well as a Sapphire Black fly screen, headlight bowl, side panels, mudguard and lower radiator cowl and Matt Aluminum Silver upper radiator cowl and mudguard brackets.

Rocket 3 GT Triumph’s world-leading Rocket 3 GT will come in two sophisticated colour options, with a metallic Sapphire Black, underlining the Rocket’s muscular presence, and the same striking new Sapphire Black and Carnival Red scheme with Silver Ice detailing that can be seen on the Rocket 3 R.   TIGERS SPORT STRIKING NEW SCHEMES

Tiger Sport 850 Triumph’s perfect road-focussed adventure all-rounder comes in two distinctive colourways with a bold Graphite and Diablo Red scheme and a sophisticated new Graphite and Jet Black option. This features a Jet Black tank end panel, lower radiator cowl, beak and mudguard, Graphite fuel tank and seat panel and textured radiator duct exit.

Triumph Motorcycles has officially launched the new TF 250-X, revealing a class-leading power to weight ratio and the most complete specification package ever to launch into the ultra-competitive 250cc motocross market. Developed entirely by Triumph in close collaboration with racing champions including Ricky Carmichael and Iván Cervantes, the new four stroke competition model is an all-new ground-up design. The performance racing powertrain and unique aluminium chassis are ultra compact and super light, with all the best components on the market, already fitted out of the crate. With a focused, aggressive style, the TF 250-X is slim, yet bold and will be instantly recognisable on the track, with its minimal and lightweight presence and distinctive Triumph Racing Yellow and black graphics scheme.

A new Triumph network of specialist motocross dealers, will be offering sales, servicing, parts and a new dedicated range of apparel, backed by a mobile-optimised 24/7 online parts supply system, so customers can order for express delivery, straight from the track. Triumph Motorcycles’ Chief Product Manager, Steve Sargent, said: “The launch of the TF 250-X is the culmination of a significant commitment and investment from Triumph, to not just bring a totally new bike to the motocross world, but to deliver a winning performance. To achieve this, we are focused on delivering the most complete package for any riding level, from champion to amateur. “This bike is 100% Triumph, conceived, designed, developed and manufactured by our world leading chassis and engine teams, with expert support from our racing champions. We started with a blank sheet of paper and began an all-new ground-up design, including a new engine, new chassis and new electronics.” https://www.youtube.com/watch?v=cch0spfouds Performance Racing Powertrain Triumph has developed an all-new performance racing powertrain, a competition four stroke single, that is ultra compact and super light. With a forged aluminium piston and titanium valves, the engine also has diamond-like carbon low friction coatings, lightweight magnesium covers and an Exedy Belleville clutch. Advanced engine management and tunability is complemented by the optional accessory MX Tune Pro app, enabling riders to use real-time user selectable mapping, a real-time engine sensor dashboard and live diagnostic functionality, through a controlled programmable engine management system.

Aluminium Chassis The unique aluminium chassis has a high strength, lightweight spine frame with twin cradles, designed for the optimum balance of performance, mass and flexibility. The total weight of the bike will see the new TF 250-X set a new benchmark for the best ‘power-to-weight’ ratio in the category. It also delivers a high level of tunability to suit different riders and styles. Top Tier Specification  The TF 250-X features premium, top tier componentry throughout, adding up to an unrivalled specification for a production bike in this category. KYB suspension tops the list, with 48mm AOS coil forks, forged and machined 7075-T6 aluminium triple clamps and a three-way piggyback coil rear shock. The premium Brembo braking system features twin 24mm piston floating front caliper, a single 26mm piston floating rear caliper and Galfer 260mm front and 220mm rear discs. DirtStar 7000 Series aluminium rims and machined aluminium hubs are fitted with Pirelli Scorpion MX32 mid-soft tyres. Pro-Taper ACF carbon core bars and ODI half-waffle lock on grips complete the set up.

Competition Accessories In addition to the high level of specification already included as standard, Triumph has worked with the biggest, premium brands to create a dedicated range of competition accessories to further enhance performance and capability. These accessories include: - Akrapovič full titanium exhaust system - XTrig hole shot device - Athena LC-GPA launch control module with rider-selectable enhanced traction control and launch control settings and LED engine speed indicator - MX Tune Pro wi-fi module - Performance gripper seat and seat cover - Bodywork replacement kit Triumph’s Motocross dealer centres will also be stocking a new clothing range, available side by side to the new TF 250-X. Launched by Triumph in partnership with Alpinestars, the range includes Motocross and Enduro boots and apparel. Specialist Triumph MX Centres From Spring 2024, new specialist Triumph Motocross and Enduro centres will be opening in Europe, Australia and USA, with 300 opening by the end of 2024. These are dedicated, fully trained, specialist off-road centres, providing sales, servicing, parts, clothing and race support. This network is backed up with a unique 24/7 parts and accessories supply system. Available from the Triumph website, this new electronic parts and accessory catalogue is fully optimized for mobile, so riders can search for parts and place orders while out at the track. Riders can select what they need, check availability, and price, and place an order for express delivery, standard. Delivery, or click and collect from their local Triumph motocross dealer. Within the UK there will be seven regional centres at time of launch. To find your local dealer be sure to visit the find a dealer page on the Motocross and Enduro page on the website.

Racing Pedigree Triumph’s globally renowned engineering teams bring expertise in precision engineering, innovation and award-winning quality. These teams are behind Triumph’s greatest modern racing achievements, including the Moto2TM championship where Triumph’s engines have helped to transform the class, setting new Moto2 lap and speed records at tracks around the world. From factory World Supersport racing, to the Isle of Man TT, earning multiple Supersport wins, and even a win at Daytona 200, the teams are focused on success. The team has been supported by some of the biggest names in motocross, including the greatest MX rider of all time, Ricky Carmichael. He has worked with Triumph’s chassis and engine teams across the journey of scoping, prototyping, testing and development. Ricky Carmichael said: “The TF 250-X is an incredible bike. This is the bike that we set out to build. When you talk about the chassis, the powertrain, the components - it’s the best of everything you could ever want. And whether you’re a professional rider or an amateur rider, you will not be disappointed. I love this bike, it’s been such an honour to part of a project with such an iconic brand.” Iván Cervantes, five times enduro world champion, five times Spanish MX champion and Dakar finisher has also worked across the project with Triumph’s in-house teams to bring his experience to the Triumph bike development and prototyping. With a team like this and the TF 250-X on the start line, Triumph is well placed to begin its motocross racing programme in 2024. Entering the prestigious FIM Motocross World Championship for 2024, Triumph Racing will compete with a factory supported programme set-up in partnership with Thierry Chizat-Suzzoni, one of the sport’s most experienced and successful team owners, who will start his campaign with two of Triumph’s all-new 250cc 4-stroke MX bikes in the 2024 MX2 class, supported by new sponsor, Monster Energy. Underpinning the commitment to win, Team Manager Vincent Bereni, is leading a crew of highly experienced technical staff all focused on bringing Triumph to the pinnacle of racing performance. Thierry and Vincent’s past racing record speaks for itself – with over 80 MXGP World Championship victories. Clément Desalle, who joined the team as test rider, is a very experienced racer, competing at the highest level in the MXGP World Championship for 15 years. As one of the most consistent racers in the series, he claimed three Vice Champion finishes, was third in the World Championship three times and twice finished fourth. Finishing on the top step of the podium 23 times in his career, he was also crowned the Pro Open Belgian champion. Triumph Racing’s US SuperMotocross World Championship Team is headed up by the highly talented Bobby Hewitt and team manager Steve ‘Scuba’ Westfall – this duo have proved over and over that they know how to win. They brought in a crack team including Dave Arnold, an industry AMA Hall of Fame legend for chassis development and Dudley Cramond, with over 25 years of experience of building race winning engines. The team will field the all-new TF 250-X’s in the 2024 World Championship.

Delivering more power, torque, capability and comfort, the new Tiger 900 range from Triumph Motorcycles is raising the bar for middleweight adventure bikes in 2024.  The new line-up includes the Tiger 900 GT, GT Pro and Rally Pro, each providing a significant step-up in performance and specification.

The Tiger 900’s trademark three-cylinder engine has received a major update, including revised engine components, which provides 13% more power than the previous generation, giving 108PS of peak power and a higher peak torque of 90Nm. The new engine also offers greater tractability lower in the rev range. With its T-plane crank and offset firing intervals, the Tiger 900 maintains its characterful and distinctive performance and sound, as well as achieving enhanced performance throughout the whole rev range and up to 9% better fuel economy. All-new active safety features provide more capability across the range, including enhanced braking for better control and reduced stopping distances, and a new emergency deceleration warning system, which activates the hazard lights when braking rapidly and automatically deactivates when you pull away. New marker lights provide a prominent silhouette especially at night and in poor visibility. The new range also features new 7” TFT instruments, with new graphics and menu system and a new USB-C cockpit charger, as well as My Triumph Bluetooth connectivity as standard on all models. The new rider seat is flatter and roomier, with heated seats on both Pro models, designed specifically to provide more long-distance comfort. With 20mm adjustability on the seat height for all models, and an accessory heated low rider seat available which reduces the seat height by a further 20mm. This offers GT models with a potential seat height as low as 800mm, which combined with the narrow stand over width, improves accessibility. A new damped handlebar mounting system creates a more comfortable ride, plus the enhanced handlebar position on the Rally Pro, with the bars 15mm closer, facilitates a more agile ride while sitting or standing. Bringing even more Tiger attitude, the 2024 range has new bodywork across the beak, cockpit and side panels in an integrated design that gives each motorcycle an aggressive, adventure focused stance. New contemporary and dynamic paint schemes and graphics complete the look. A new Akrapovič silencer heads up the comprehensive list of more than 50 accessories, plus customers can choose from four tailored accessory packs, the Performance, Protection, Trekker and Expedition kits.

The new range retains all of the Tiger 900’s class-leading specification: - Optimised cornering ABS and traction control with IMU - Up to six riding modes including Road, Rain, Sport and Off-Road, plus Rider Configurable for the GT Pro and Rally Pro, and Off-Road Pro for the Rally Pro only - All-LED lighting, including signature DRL headlight and compact taillight (Position light rather than DRL in US, CN, JP) - Triumph Shift Assist (GT Pro & Rally Pro) - Heated grips and seats (GT Pro & Rally Pro) - Illuminated switches - Tyre pressure monitoring system (GT Pro & Rally Pro) - Brembo Stylema® Monobloc brakes - Model-specific premium specification suspension tuned for maximum road & off-road capability - The GT features Marzocchi 45mm USD fully adjustable cartridge forks, rear suspension unit with manually adjustable preload and rebound damping and 180mm fork travel & 170mm rear wheel travel - The GT Pro features Marzocchi 45mm USD fully adjustable cartridge forks, rear suspension unit with electronically adjustable preload and rebound damping and 180mm fork travel & 170mm rear wheel travel - The Rally Pro benefits from Showa 45mm USD fully adjustable cartridge forks with manual preload, rebound and compression damping and a rear suspension unit with fully adjustable manual preload and rebound damping, 240mm fork travel & 230mm rear wheel travel - Lightweight modular frame - Adjustable screen & 20mm adjustable seat height - 20 litre fuel tank

Tiger 900 Rally Pro MORE PERFORMANCE Unique to Triumph, the T-plane crank engine with its 1,3,2 firing order and distinctive, raspy triple exhaust bark, has been further developed for the new Tiger 900 range. Engine revisions have resulted in a power increase of 13% taking the Tiger 900 from 95PS to an impressive 108PS. This has been achieved while gaining more torque and tractability at low RPM. The increased power can be felt throughout the rev-range, with a more muscular mid-range and improved acceleration. On the road the new Tiger 900 is agile and easy to ride at low speeds, but with plenty of performance for rapid bursts of acceleration and effortless high-speed touring. In more technical off-road situations, the fine throttle control is intuitive and confidence-inspiring. Each model benefits from a specific suspension set-up, designed to meet the needs of the rider for each model. The GT is fitted with high-quality Marzocchi™ suspension with adjustable compression and rebound damping. With 180mm of fork travel and 170mm of rear wheel travel, the set-up has been tuned specifically for the GT to deliver excellent road handling and long-ride comfort with the capability to tackle off-road terrain. The GT Pro also uses Marzocchi™ suspension. Fully adjustable forks are matched to an electronically adjustable rear suspension unit — this allows for easy and convenient preload adjustments at the touch of a button to suit riders travelling solo, with a pillion or fully loaded. The Rally Pro uses Showa™ suspension, offering riders full adjustability and a generous 240mm front and 230mm rear wheel travel. This high-quality progressive suspension set-up provides capability and versatility on all roads. Complementing this specific suspension, the road-focused GT and GT Pro have lightweight cast alloy wheels, 19” at the front and 17” at the rear, for the perfect balance between road handling and off-road capability. The Rally Pro uses tubeless spoked wheels with a 21” front for pure off-road performance and features a broad tyre choice. Best in class Brembo Stylema™ brake calipers are fitted to all three new Tiger 900 models, ensuring effective stopping power and a sensitive lever feel that helps to keep braking powerful, smooth and controlled.

Tiger 900 GT Pro MORE CAPABILITY The new Tiger 900 for 2024 features new active safety features to improve visibility on the road, including a new emergency deceleration warning system, which activates the hazard lights when braking rapidly and automatically deactivates when you pull away. In addition, new marker lights provide a prominent silhouette especially at night and in poor visibility. Optimised cornering ABS and Traction Control comes as standard across all three Tiger 900 models. Together with the ride-by-wire throttle, the level of assistance can be altered with four different standard riding modes — Road, Rain, Sport and Off-Road. The GT Pro has five modes with the additional Rider Programmable mode allowing fine tuning to suit the rider’s preferences and riding style. The Rally Pro has six modes with the extra Off-Road Pro mode disabling ABS and traction control completely to allow the Tiger 900 Rally Pro’s capability to be fully utilised off road. The new enhanced braking system automatically balances front and rear braking effort, working in harmony with the optimised cornering ABS system, to improve stability under hard braking while significantly reducing stopping distances. Triumph’s Slip and Assist clutch system is fitted to all three Tiger 900 models, giving light clutch lever action to reduce rider fatigue, especially for congested urban riding conditions and for technical off-road riding. This system also improves rear wheel control under rapid deceleration, assisting with smooth and assured corner entry on a range of surfaces. The Pro models are also equipped with the Triumph Shift Assist system. This allows clutch-less gear changes both up and down the gearbox for seamless acceleration and super-smooth deceleration. The My Triumph Connectivity System is now standard on all Tiger 900 models. Music, phone and turn by turn navigation can all be accessed via the new intuitive and easy-to-read 7” TFT display which is bonded to the glass for a crisp, non-reflective image. Heated grips and seats plus a Tyre Pressure Monitoring System (TPMS) are also standard on both Pro models.

Tiger 900 Rally Pro MORE ALL-DAY COMFORT The seat has been redesigned for enhanced long-distance comfort whilst retaining the ease of movement for the rider to find their perfect ergonomic position. All models feature 20mm of adjustability, as well as heated seats for both Pro models, for optimum comfort in all weathers. A new damped handlebar mounting system creates a more comfortable ride, while the handlebar position on the Rally Pro has been moved back by 15mm. This slight reduction in reach improves seated comfort while also improving rider control and bike agility in the standing position when riding off-road. Even the shape of the 20-litre fuel tank has been carefully considered to provide the perfect seated riding position without compromising control when standing. An adjustable screen with five settings spanning 50mm, ensures all riders can enjoy excellent high-speed wind protection. 

Tiger 900 GT Pro MORE ATTITUDE The aggressive Tiger styling and distinctive adventure-focused stance has been revised and sharpened. The new bodywork now has a cleaner, more integrated design that flows beautifully from the beak, through the cockpit and into the side panels. Three striking new paint schemes and graphics are available for each model. The GT and GT Pro are available in Snowdonia White as standard, with two premium paint options, Graphite and Sapphire Black, and Carnival Red and Sapphire Black. The Rally Pro is available in Carbon Black and Sapphire Black, with the option to upgrade to the striking Ash Grey and Intense Orange or Matt Khaki Green and Matt Phantom Black.

Tiger 900 GT Pro ACCESSORIES Over 50 accessories and four accessory kits are available for the new Tiger 900 range.  The fully loaded Performance accessory pack includes a brand new Akrapovič silencer, the first of a number of new exhaust systems developed in partnership. With a lightweight titanium design with carbon end caps, the new silencer delivers a 1kg weight saving and an even better sound. The pack also includes front and rear scrolling indicators with new marker light feature, and billet machined adventure footpegs. The Protection Pack showcases key practical accessories, lower and upper engine bar kits, tank pad, sump guard, fork protectors, radiator guard and for off-road, a headlight guard kit. The Trekker and Expedition packs provide two distinct, tailored luggage options for extended touring or off-road adventures.

Tiger 900 Rally Pro ON THE ROAD Triumph’s Chief Product Officer Steve Sargent said: “The Tiger 900 already has an excellent reputation as an award-winner and rally competitor, enjoying success against production motorcycles as well as purpose-built off-road machines. In fact, the Tiger 900 Rally Pro was used by World Enduro Champion Iván Cervantes, securing champion titles at the Baja Aragón Rally, 1000 Dunas Raid and Bassela Enduro in 2022. “With such an impressive pedigree, we needed to set ourselves a high target to improve the new Tiger 900. We were focused on raising the game in the middleweight category all over again. As a result, we’ve delivered a significant step-up, with more performance, more capability, more all-day comfort, and an aggressive style and poise.” The Tiger 900 GT will start from £12,195 OTR, the Tiger 900 GT Pro from £13,895 OTR and the Tiger 900 Rally Pro from £14,495 OTR. (Market to update) Orders can be placed now at Triumph dealers, with bikes available for delivery from early 2024.

Celebrated as the ultimate café racer since 1964, the Triumph Thruxton will finish its final production run in 2024. In a fitting farewell to this award-winning motorcycle, Triumph has unveiled the Thruxton Final Edition, an exclusive and striking motorcycle with incredible specification, performance, capability and timeless style. Based on the Thruxton RS, with its sublime performance, agile handling and premium specification, this special edition is the result of generations of Thruxton development, culminating in this beautiful, and highly collectible, limited-edition motorcycle. Beautifully finished in an exclusive Competition Green paint scheme, with hand-painted gold lining and signed by the artist, the Thruxton Final Edition blends the style and traditional elegance of the RS, paying homage to the Thruxton’s rich racing heritage.

Triumph Motorcycles has uncovered the truth behind a famous motorcycle myth – that Elvis Presley gave an extraordinary biker gift to every member of his Memphis Mafia in 1965. With the discovery of the original cheques in the Graceland archives, signed by the man himself, as well as recollections from Jerry Shilling, Elvis’ close friend, it can be confirmed that Elvis bought nine Triumph motorcycles as gifts, so he and his closest friends could ride together in the hills of Los Angeles.

THE STORY Elvis Presley is an enduring music legend and a cultural icon. The best-selling solo artist in history and a genuine movie star, making 31 films during his career in Hollywood. He was also a passionate biker, riding bikes in several of his films including a red and silver Triumph 650 Bonneville ‘Desert Sled’ in the 1968 comedy western “Stay Away Joe”. But, Elvis’ introduction to Triumph motorcycles came several years earlier, with this story, which is as rock and roll as the man himself. In June 1965, Elvis had been on the set of the musical ‘Frankie and Johnny’ at Samuel Goldwyn Studios, Hollywood.  Taking a break from filming, Elvis spent his down time with his closest friends, known as ‘The Memphis Mafia’ at his Bel Air home.

Jerry Schilling, Elvis’ friend and member of his famous ‘Memphis Mafia’, put a down payment on a new Triumph T120 650 Bonneville at Robertson & Sons on Santa Monica Boulevard. When he brought the bike home, Elvis asked to take it for a ride around the Bel Air neighbourhood. Jerry, of course, obliged and Elvis jumped on the bike. He was impressed, in fact when he returned, he told his transportation manager, Alan Fortis, to “order one for all the guys, but… it has to be tonight!” Robertson & Sons managed to deliver seven Triumphs that night, a mixture of 650 TR6’s and the high-performance, twin-carburetted 650 T120’s.  They rode together around Bel Air, riding late into the evening, only stopping when neighbours called the police to complain.  The remaining bikes arrived two days later and the nine of them made sure they made the most of down time from filming, riding the Pacific Coast Highway together on Sundays. Jerry Shilling, a close friend of Elvis recalls: “Elvis loved to ride and I knew that when he saw my new Bonneville he’d want to try it...and when he did, he wanted all the guys to have one so we could ride them together!”

THE 1964 TRIUMPH 650 TR6 AND BONNEVILLE T120 The bikes that Elvis bought are considered most likely to be 1964 models of Triumph’s game-changing performance roadster, the 650 TR6 and 650 Bonneville T120 – essentially the same bike with one or two carburettors and different states of tune. The ’64 Bonneville came in the sophisticated Gold and Alaskan White and the TR6 in the distinctive ‘Hifi Scarlet and Silver Sheen’ with gold pinstriping, black frame and forks. Named after Triumph’s multiple land speed records at the Bonneville salt flats, the Bonneville T120 is recognised across the motorcycling world as a genuine design icon, responsible for establishing Triumph as number one in the 60s for performance, handling and style and the 1964 US-spec ‘Bonnie’, with its higher bars is considered a classic.

HELP FIND THE MEMPHIS MAFIA TRIUMPHS All nine of the original bikes are currently lost to time, with no formal record of where they went after the summer of ’65. Triumph is now launching an appeal to fans around the world to help track down or uncover the fate of these bikes. Triumph’s researchers are keen to hear from anyone who has a lead on what happened to one of these bikes, or perhaps a last known location. With the collective eyes of the Triumph and Elvis communities on the look-out, it is hoped that one of these historic bikes will one day come to light and make history by being placed on display alongside other historic Triumphs. If you have any information related to the whereabouts of one of these historic bikes, please contact Triumph at [email protected].

A ONE-OF-A-KIND ‘ELVIS PRESLEY’ CUSTOM TRIUMPH MOTORCYCLE AND MATCHING GIBSON LES PAUL GUITAR The discovery of this great story has filled in a gap in the history books and added a new, previously untold chapter to Triumph’s own story. In celebration of this newly uncovered shared history between two iconic and enduring brands, Triumph and Elvis Presley Enterprises have commissioned a one-of-a-kind custom motorcycle to raise money for a very worthy cause. This custom Bonneville, based on a brand-new T120 model, features a custom design scheme by award-winning Georgian custom artist J Daar and is inspired by the 1964 Memphis Mafia bikes and 1968 Stay Away Joe Desert Sled, as well as being influenced by Elvis’ most iconic 1968 Comeback Special look. The design features gold block lettering, representing Elvis’ name written in lights, as well as silhouettes on a red background, echoing the set design of his most famous ’68 Comeback Special performance. The bike was unveiled by Triumph USA Marketing Director, Adam VanderVeen, at the 2023 Barber vintage motorcycle Festival in Birmingham Alabama, where it was on display on the ‘Isle of Triumph’ alongside a host of historic Triumph motorcycles. These included an original 1964 Bonneville T120 in the same gold colour scheme as several of the bikes purchased by Elvis, which was entered into the VAHNA Motorcycle Show by owner Laura Langham. Speaking at the show, custom motorcycle artist J Daar said: “I was honoured to pull the sheet off this amazing motorcycle. Tribute bikes are always special, but an homage to The King is one of the coolest projects I’ve worked on. This bike is something the new owner can be incredibly proud to have in their garage. Not only is it a unique design celebrating a great story, but it’s also a great way to raise money for such a worthy cause.” Also on display at Barber Fest was a Les Paul guitar with a temporary custom wrap designed to complement the one-off Bonneville T120. The Les Paul, donated by Gibson, will also be painted by artist J Daar and is to be auctioned along with the motorcycle. The choice of guitar was inspired by another instance of Elvis’ generosity; when rehearsing for the ’68 Comeback Special, Elvis played a Les Paul, which he then gifted to his chef. The design adopts the same red, silver and gold scheme as the motorcycle, as well as the prominent Elvis graphic featured on the fuel tank and side panels, and incorporates silhouettes of The King around the body, inspired by his iconic ‘’68 Comeback Special’ look.