#positioningstatement

Feeling stuck trying to figure out who you help and how?

You're not alone.

In today’s episode of Affiliate Marketing After 40, I share the honest truth about the one question that held me back for YEARS:

"What problem do I actually solve?"

Whether you're new to affiliate marketing or trying to create content that resonates, this video walks you through how to build a simple, powerful positioning statement that aligns with where you are RIGHT NOW.

✅ Leave your version of the statement in the comments ✅ Let’s build this business together, one step at a time

📌 My Positioning Statement (Example):

"I help midlife misfits go from stuck to started by sharing what I'm learning as I build an affiliate marketing business from scratch. If you've felt lost, overwhelmed, or too late to start... you're not alone, and you're not too late."

🔥 If you enjoyed this video, be sure to check out tomorrow’s episode, where we break down how this ties into your brand message and core content themes.

🎧 Listen to the podcast version: https://link.ama40.com/podcast 📝 Read the blog post: https://link.ama40.com/ama40

There’s no one-size-fits-all slogan. Here's a cheat sheet from our branding team:

🔹 Taglines – Short, punchy, for advertising 🔹 Value-based – Showcase your mission 🔹 Call-to-action – Inspire action (“Get More. Do More.”) 🔹 Positioning – Clarify your edge (“The World’s #1 CRM”) 🔹 Descriptive – Tell them what you offer (“Affordable Legal Help for Families”)

Whatever you choose, make sure it’s:

✅ Clear ✅ Memorable ✅ Emotionally aligned with your audience

Need ideas? We’ve got plenty. Let’s find the words that define you.

a.     Target market

Fashion or Creative companies which is Hong Kong based and whose target customers are female around 18 - 40 years old.

b.     Point of differentiation

Receiving both fashion and art related background and training makes me different and innovative. I have both sense of aesthetic and the knowledge of fashion industry.

Also, my personality and strengths are my sustainable competitive advantages. I am a cheerful, hard-working and flexible person who loves to work and fix the problems I meet.

c.     Point of parity

fashion styling graduators 

interior/display design graduators

Aspiring in editorial design / publication, photography and digital editing, I have been accustomed to multiple design disciplines and been encouraged to develop innovative work that shows individuality and my certain style. The interest of design aesthetic and principles that value alot to me are the minimalism effect, cleanliness and intriguing approach to showcase the work. The little extra details emphasizes my most attention as well as the alignments of type / elements being balanced. The simplest of design in fact captures my interest since expecting alot within a design could be overboard. That is why minimal design with one or few colour swatches relates to alot of my project work thus far. Enabling this style within my work creates a consistency and develops more of my design style.

Going into this direction of the creative design industries has certainly broadened my creativeness - of designing, crafting, informing and communicating. Being of Australian-born Filipino descent, I would like to pursue this career in the future which I am most likely sure that my family has not. Being able to travel and acknowledge other cultures within design displays alot of the originality and uniqueness. This way I could express my thoughts and develop designs that certain audiences may consider effective and appropriate.