This is not a normal music video. It shows life through the eyes of a child and will remind you that there is so much to be thankful for, as well as what is really important”. Lock down and social distancing was not enough to stop the dynamic group, POSDUIF, from creating a unique heartfelt music video of their latest hit - HERINNER MY. They are very excited to share this project with fans and the rest of South Africa. HERINNER MY, produced by Brendan Campbell and mixed by Hugo Ludik of Muse Studios, was inspired by the death of lead singer - James Boland’s sister. It is a captivating and emotional song about being grateful for those who are still with you, remembering the people who are no longer here and cherishing the times you had with them. “This is not a normal music video. It shows life through the eyes of a child and will remind you that there is so much to be thankful for, as well as what is really important,” the group shares. “Lock down and social distancing has made it impossible for us to get together to shoot a music video, but our director and producer - Kyle White - and his wife have the most beautiful baby and he was willing to provide us with precious video footage that he has collected of her life so far. Since the song is about gratitude, we thought that this concept would perfectly convey the message that we wanted to share. Read the full article

This is the first of the three, and is the title track. The usual challenge of no budget is in this case met by myself, the two artists, a single Canon 5D, two Zeiss primes and a single camera mount LED light. That's it! Shot in the picturesque town of Verkykerskop. A lot with a little! But that's always easy with such a great song.