#pondering time

Yes I do!

For all the days that a project feels like it’s taking forever... 

“You know what I mean, if we have a problem, until we’ve solved it, and we need to solve it, until we do, we feel inside us a kind of internal agitation or tension or uncertainty that makes us just plain uncomfortable. And we want to get rid of that discomfort.

And so in order to do so, we take a decision, not because we’re sure it’s the best but because taking it will make us feel better. Well the most creative people have learned to tolerate that discomfort for longer. And so just because they’ve put in that much more pondering time, their solutions are more creative.

Now the people who I find hardest to be creative with are the people who need, all the time, to project an image of themselves as decisive and who feel that to create this image they need to decide everything very quickly and with a great show of confidence. Well this behavior, I suggest sincerely, is the most effective way to strangle creativity at birth.

But please note that I’m not arguing against real decisiveness. I’m 100% in favor of taking a decisions when it has to be taken and then sticking to it while it is being implemented. What I’m suggesting is that before you take a decision, you should always ask yourself, when does this decision have to be taken? And, having answered that, you defer the decision until then in order to give yourself maximum pondering time. Which will lead you to the most creative decision.”