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Your 15 seconds are up...
PM360, Oct 19, 2015
It’s already enough of a problem that, as patients, our time with prescribers is limited to the legendary Warholian 15 minutes. Now, as marketers, we have to contend with an even more restrictive time frame: 15 seconds.
Please read Mark Heinold's EMR Connections Column on PM360 to learn more: http://www.pm360online.com/your-15-seconds-are-up/
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PDR is a finalist in 2 categories this year: Company of the Year: Supplier/Vendor, and EMR/EHR Initiatives. Keep your fingers crossed! Winners will be announced in September at the PM360 gala event.
Post-HIMSS Assessment: Top 7 Trending and Ending Issues Relevant to the EMR Industry
PDR attended the 15th annual HIMSS conference and exhibition in Chicago along with 38,000 information professionals. PDR's CEO, Mark Heinold, put together a list of the top 7 trending and ending issues relevant to most of us in the EMR industry.
Trending: EMR/EHR Penetration, Meaningful Use, Population Health, ePrior Authorization, Medication Adherence
Ending: Dueling agendas
The full article with Mark's take on why these are the key issues facing us today is published at www.PM360online.com/whats-trending-whats-ending-why-its-all-good/. Please continue reading there, and let us know what you think here.
