Planning Content for Social Media
How well your social media efforts will turn out to be is entirely dependent on one factor - Content Planning.
A month's content calendar is essential for all of your clients. It's a good idea to get a white board and make these calendars or if you prefer, just do it digitally. There will be software programs that help you with this as well.
1) Keep the content flowing daily. There is not one single post that will carry your blog into stardom. But, rather, thousands of small bites of delicious and helpful material for your target audience is what will launch your social media program into viral status.Soon enough people won't be able to live without your insights and will keep coming back for more.
2) The key is to always provide USEFUL INFORMATION and COMPLETE INFORMATION. None of the half-assed "Click Here to Purchase or Download". No one has patience for your mind games.
3) Rephrase, reorder and replace. Find synonyms, better ways of delivering the same message. Your core theme should always be the same, but find innovative ways to display this principle.
4) If they find your content useful, if they find you to be a true to heart social media manager, they'll contact you. Nuff said. ;)