PRESS RELEASE: PINVOLVE GETS INSTAGRAM
Pin Instagram photos from Facebook with Pinvolve
(September 6, 2012) - Are your photos underexposed, overexposed, worth 1000 words or 1000 fans? Pinvolve is helping brands and 80 million Instagram users share vintage-styled photos from Facebook to Pinterest. Pinvolve arranges Facebook posts, Pinterest pins and now Instagram photos on pinboard-like display on Facebook.
Quality visual content on Pinterest and Facebook lead to more re-pins and clicks. Top Instagram users are MTV, Starbucks, Burberry and Nike. These companies understand and are using visual impact for fan engagement, as are 40% of the leading brands now active on Instagram, says a study of brands by Simply Measured.
“Pinvolve is good for businesses because it increases pins and Pinterest followers which increase exposure, branding and eventually revenues,” says Pinvolve CEO Stas Goferman. “I am a visual guy and can appreciate an increase in gorgeous photography posted around the web. Current wisdom shows that photos have a better chance of going viral and promoting your business than words, blog posts and videos,” says Goferman.
Why Instagram and Pinvolve? Instagram is an easy to use photo service that quickly gives pictures a vintage, retro look and color. More than 4 billion Instagram photos have already been shared through mobile phones. But pinning photos from Facebook to Pinterest requires patience, too many steps and was not even possible until Pinvolve.
“To help businesses promote themselves across the web, we looked at what people were using to share photos and decided Instagram was a solid, logical choice to add to our Pinvolve toolbox,” says Goferman. “Brands already collect beautiful imagery on Instagram, either by posting or encourage their fans to tag their brand. By pinning those images and linking photos to a business website, brands can encourage traffic, connect with customers and make more money.”
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