#pickup points

This is not Whole Foods, where the shelves are stocked and re-stocked with only the prettiest persimmons.  This is not Piggly Wiggly (forgive me, I’m in Mississippi right now), where the farmer goes unmentioned even though his okra is from just down the road.  This is not even your local farmers market, where the farmer drives a truckload into the city and half a truckload back to the farm.  This is Plovgh, where farmers coordinate with your neighborhood to get their crops right to you.

By that I mean that your time and your place matter.  What you can get from the farms depends on where you are in proximity to the farm, what time you want your crops in relation to the harvest timing of the crop itself (sunlight, rainfall, soil health all begin to matter in a most material way), and what the farms’ schedules are (some farms designate a day or two for harvest and market runs so that they preserve sufficient time on the farm to do the production side of the job).  For a Plovgh member, this means that what you can get at a Saturday Pickup Point might be different from what you can get at a Monday Pickup Point.  What you get in Greenpoint could be different from what you get at The New School.

The farm is dynamic and so is its marketplace.  And so, might I add, are you.  So, choose your neighborhood, choose your time, and choose your crops.