#pickpacksellproject

Adshel Poster Mock up

Poster

Here are some of the developments and visuals for my poster.

I wanted to use a photograph for the background, which would either explain the idea of the tiles, or the flour itself, or the connection to Italy. The middle poster below is the one I presented at my crit.

After the tutorial, I changed my poster to the version shown below right. I photoshopped the background to make the text more readable, moved the packaging up slightly, added a line of text to make it look more professional, and increased the font size of the 'of italy' caption to draw more attention to it.

However, during the 1:1 discussion, I was advised to blur the background as the detailed wheat grains distract from the packaging itself and make it difficult to access the bottom line. I was also advised to pay more attention to the dimensions between all the frames on my poster.

Test Print 2

I like this design more and more with each adjustment I apply, but there are still things to consider. I like the way the individual tiles look on the sides, but the front of the pack looks unfinished, so I'm thinking of trying to move them all the way up. 

Measuring lines

While analysing the flour packaging at the beginning of this project, the main changes I wanted to make to the packaging were to use thicker paper to make it easier to store the flour and avoid spillage, and to add measuring lines. 

I tried to find food packaging with measuring lines in my kitchen and could only find them on the packaging for rice and butter. I've never come across flour packaging with measuring lines and I think that's a big drawback. My original idea was to just put lines on the paper, but then it would have been difficult to tell how much flour had been poured.

That’s why, I bought transparency foil on amazon to try and print on it and see if my idea would work. My first print was unsuccessful as the ink smudged when I touched it. I tried putting another layer of transparent foil over it and stapling them together, but the ink would spill out when I tried to fold the foil. My next idea to solve this problem was to fix it by melting the foil with a hair straightener, but that only made it wavy. 

I went to Asda again yesterday as I needed more details about what is written on the back of flour packs. I also looked at what the sides of the different packs look like, some of them are left blank, so I stopped worrying about having to fill in all the space on my design.